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- Tasks: Lead marketing strategies for Gin, Rum, and Vodka portfolios across Europe.
- Company: Join Sazerac, a family-owned company with a rich 400-year history in spirits.
- Benefits: Competitive salary, travel opportunities, and a chance to shape brand futures.
- Why this job: Make an impact in a dynamic industry while working with iconic brands.
- Qualifications: Proven experience in marketing, strong analytical skills, and excellent communication.
- Other info: Collaborative environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Sazerac produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, and Eagle Rare. Additionally, Sazerac owns many popular brands across a range of spirits.
Job Description/Responsibilities
- Execute and develop strategic direction and performance of the Gin, Rum, Vodka portfolios to meet or exceed Sazerac's financial targets across priority country/brand mix.
- Conduct category-based competitive audits to identify trends and opportunities, translating them into actionable solutions.
- Support the identification of category drivers and entry points in each market, providing insight to the EU Lead of Portfolio Planning and EU Marketing Director.
- Establish framework and systems to monitor leading and lagging performance indicators across portfolio brands.
- Assist in building a 3-5 year plan to reach Sazerac's financial targets for priority brands/markets.
- Identify and close portfolio gaps within guidance from EU Lead of Portfolio Planning & EU Marketing Director.
- Roll up portfolio role, objectives and KPIs for each brand.
- Aid in identifying platforms to build mental and physical availability of priority brands across the EU.
- Execute trade marketing programs, tools, activations within guidelines from Shopper COE.
- Ensure product availability to fulfil all category entry points with distinctiveness.
- Support the EU Portfolio Planning Lead & EU Marketing Director in defining distribution requirements and targets; lead sell-in efforts to distributor and trade.
- Model scenarios to invest ahead of growth providing inputs to the EU Marketing Director for total EU Annual Marketing Budget allocations.
- Assign yearly Annual Marketing Budget to each brand as per guidance from the EU Marketing Director and EU Lead of Portfolio Planning.
- Contribute to the value chain definition of each brand to each distributor.
- Primary interface with Global Brand teams to align local strategies, allocations, and brand building platforms.
- Coordinate the monthly S&OP process reporting across brands in the portfolio.
- Roll up monthly brand KPIs to meet targets.
Qualifications/Requirements
- Extensive relevant functional experience.
- Mastery in managing internal stakeholders and extensive experience leading people through influence.
- Excellent analytical, interpersonal, communication and presentation skills.
- Strong organization, project and time management skills.
- Strong proficiency with systems and data analysis tools.
- Experience and comfort working with stakeholders in Sales, Category Leadership and Brand Marketing across markets.
- Available to travel up to 20% monthly.
European Marketing Lead – Vodka, Gin in London employer: Sazerac Company
Contact Detail:
Sazerac Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land European Marketing Lead – Vodka, Gin in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Sazerac. Attend events, join relevant groups on social media, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Sazerac’s brands and recent market trends. Show us you’re not just passionate about spirits but also understand the competitive landscape. Bring your A-game with examples of how you’ve tackled similar challenges in the past.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to refine your pitch. Focus on articulating your experience in brand building and P&L management, as these are key for the European Marketing Lead role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the Sazerac family. Let’s make it happen!
We think you need these skills to ace European Marketing Lead – Vodka, Gin in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the European Marketing Lead role. Highlight your experience in managing portfolios and executing marketing strategies, especially in spirits or similar industries. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the spirits industry and how you can contribute to Sazerac's growth. Be specific about your achievements and how they relate to the role.
Showcase Your Analytical Skills: Since this role involves market analysis and performance tracking, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions and improve brand performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Sazerac Company
✨Know Your Spirits
Make sure you brush up on your knowledge of the vodka and gin markets. Understand the key players, trends, and what makes Sazerac's brands stand out. This will show your passion for the industry and help you answer questions with confidence.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data analysis in previous roles. Think of specific examples where your insights led to actionable solutions or improved performance. This is crucial for a role that involves market analysis and performance tracking.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working with various teams, come ready with examples of how you've successfully collaborated across departments. Highlight your ability to influence stakeholders and drive projects forward, as this will be key in aligning local strategies with global teams.
✨Prepare for P&L Discussions
Understand the basics of P&L management and be ready to discuss how you've contributed to budget allocations or financial planning in past roles. This will show that you can think strategically about the financial targets Sazerac aims to achieve.
