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For Companies At a Glance
- Tasks: Manage territory, build relationships, and drive sales for top spirit brands.
- Company: Join Sazerac, a leading spirits company with an exciting portfolio.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Why this job: Be part of a vibrant industry and make an impact with renowned brands.
- Qualifications: Experience in sales or business development, preferably in the drinks sector.
- Other info: Great opportunity for career growth and collaboration with passionate teams.
The predicted salary is between 36000 - 60000 £ per year.
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac Company is a leading distributor and brand builder representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our portfolio includes Fireball, Buffalo Trace, Tequila Rose, BuzzBallz, Southern Comfort, Antica Sambuca, and others.
Build your career at Sazerac! With a long history, Sazerac operates in the United States and around the world. Sazerac produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye, among others.
Responsibilities
- Territory Management – Manage a designated territory and establish strong relationships with independent free trade accounts, independent operators, and RTM account managers. Build a call file within the assigned territory to maximize incremental growth of the Sazerac portfolio.
- Sales Target Achievement – Develop and implement effective sales strategies and plans to achieve or exceed targets. Use a consultative sales approach with CRM and other tools to understand customer needs, promote and sell the right brands, activate POS, and build price plans for commercial support that optimizes business outcomes.
- Campaign Partnerships – Collaborate with the marketing team to bring campaigns to life in the on-trade and host customers at sponsored events to leverage relationships and incremental sales.
- Relationship Building – Establish and maintain strong relationships with key decision-makers, owners, operators, bar teams in independent free trade accounts, and RTM representatives. Act as a trusted advisor and provide exceptional customer service to ensure satisfaction and loyalty.
- Market Insights and Feedback – Gather market intelligence, competitor information, and customer feedback to provide insights to sales and marketing teams. Contribute to sales strategies, product enhancements, and marketing initiatives based on needs.
- Sales Reporting and Administration – Maintain accurate records of sales activities, customer interactions, and expenses using CRM tools. Prepare regular sales reports, forecasts, and other administrative tasks as required.
- Collaboration and Teamwork – Collaborate with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing, timely delivery, and strong customer support. Communicate customer needs to internal stakeholders.
Qualifications/Requirements
- Proven experience in field sales or business development, preferably within the drinks industry or related FMCG sectors.
- Experience at management/operations level within the on-trade, with understanding of the commercial impact of Sazerac brands across outlets.
- Firm knowledge of the hospitality sector, including customer dynamics, market trends, and competitor landscape.
- Excellent communication and interpersonal skills to build rapport with independent retailers.
- Results-oriented with a track record of achieving or exceeding sales targets.
- Self-motivated and able to work independently in a field-based role.
- Strong organizational skills and ability to prioritize tasks.
- Proficiency with CRM software, MS Office Suite, and other sales tools.
- Valid driver's license and willingness to travel within the assigned territory.
Business Development Manager - London in Kingston upon Thames employer: Sazerac Company
Contact Detail:
Sazerac Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - London in Kingston upon Thames
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with people in the drinks sector. The more faces you know, the better your chances of landing that Business Development Manager role.
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with potential employers, be ready to discuss your past successes in hitting targets. Use specific examples to demonstrate how you can drive growth for Sazerac's portfolio.
✨Tip Number 3
Research is key! Familiarise yourself with Sazerac’s brands and their market positioning. This will not only help you in interviews but also show that you're genuinely interested in the company and its products.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining the Sazerac team right from the start.
We think you need these skills to ace Business Development Manager - London in Kingston upon Thames
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in field sales and any relevant achievements in the drinks industry. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the spirits industry and how your skills align with our needs. Be genuine and let your personality come through.
Showcase Your Relationship-Building Skills: Since this role is all about building relationships, make sure to include examples of how you've successfully established connections in previous roles. We love seeing how you can engage with customers and drive sales!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Sazerac Company
✨Know Your Brands
Before the interview, dive deep into Sazerac's portfolio. Familiarise yourself with their key brands like Fireball and Buffalo Trace. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Sales Strategy
Prepare to discuss specific sales strategies you've implemented in the past. Use examples that highlight your consultative sales approach and how you’ve achieved or exceeded targets. This will demonstrate your capability to drive growth for Sazerac.
✨Build Relationships
Emphasise your experience in relationship building. Share stories about how you've established strong connections with key decision-makers in the hospitality sector. This is crucial for a role that relies on trust and rapport with independent operators.
✨Market Insights Matter
Be ready to talk about how you gather market intelligence and customer feedback. Discuss how you've used this information to influence sales strategies or marketing initiatives. This shows that you can contribute valuable insights to the team at Sazerac.
