At a Glance
- Tasks: Execute global media plans and optimise campaigns across various channels.
- Company: Join Sazerac, a family-owned company with a rich history and award-winning brands.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborate with global teams and gain hands-on experience in media buying.
- Why this job: Be part of a dynamic team driving brand growth in a fast-paced environment.
- Qualifications: Bachelor’s degree in marketing or related field and 3+ years in media planning.
The predicted salary is between 49500 - 60500 £ per year.
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
The Global Associate Media Planner/Buyer is responsible for executing global media plans and media buying activities that support Sazerac’s brand growth objectives across TV, Radio, CTV/OLV, Digital, Social, Programmatic, Retail Media, OOH, and emerging channels. This role will report to Sazerac Global Media Supervisor to activate media frameworks, optimize campaign performance, and ensure flawless execution across global markets. The role combines media expertise, analytical capabilities, and operational excellence to deliver efficient and effective media campaigns that maximize reach, engagement, and ROI.
Working cross-functionally with Brand Marketing, Creative, E-Business, Shopper, Analytics, agency partners, media vendors, and local market teams, this individual ensures media plans are executed consistently while adapting to market-specific needs and opportunities.
Must:
- Bachelor’s degree in marketing, business, communications, advertising, or related field, or equivalent experience.
- Independent self-starter who can work autonomously.
- Experience working within global or multi-market media environments.
- Solid expertise on paid media buys across TV, radio, CTV/OLV.
- Hands-on experience setting up, managing, and optimizing campaigns across Meta, Google, programmatic, TikTok, and other digital advertising platforms.
- Excellent communication, negotiation, influencing, and stakeholder management skills.
- Strong understanding of media metrics, campaign reporting, attribution, and performance measurement.
- Strong planning, organizational, project management, and prioritization skills.
- Ability to manage multiple projects simultaneously within a fast-paced, high-growth environment.
- Strong analytical, problem-solving, and decision-making capabilities.
- Self-motivated, innovative, and solution-oriented mindset.
- 3+ years of experience in media planning, media buying and campaign execution.
Preferred Qualifications:
- Knowledge of marketing mix modelling, media measurement, attribution, audience targeting, and marketing effectiveness methodologies.
- Experience working directly with media vendors, publishers, and advertising platforms.
Physical:
- Ability to read and write.
- Ability to pay attention to detail.
- Willingness to travel internationally (up to 10%).
Global Associate Media Planner employer: Sazerac Company
Sazerac Company is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the heart of the UK spirits market. With a strong emphasis on employee growth and development, team members are encouraged to expand their skills while contributing to the success of over 40 iconic brands. The collaborative culture and commitment to excellence make Sazerac a rewarding place to build a meaningful career in design management.
StudySmarter Expert Advice🤫
We think this is how you could land Global Associate Media Planner
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sazerac Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sazerac Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sazerac Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sazerac Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Associate Media Planner
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sazerac Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sazerac Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sazerac Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sazerac Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sazerac Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sazerac Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
