At a Glance
- Tasks: Drive sales and build relationships in the exciting spirits industry.
- Company: Join Sazerac, a leading spirits company with a rich history.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Collaborate with marketing and internal teams for exceptional customer support.
- Why this job: Make your mark in a fast-paced, rapidly growing drinks company.
- Qualifications: Experience in sales or business development, preferably in FMCG or drinks.
The predicted salary is between 35000 - 45000 £ per year.
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye.
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac Company is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market. Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience.
The job purpose is to build Sazerac brands, and agency brands by implementing commercial, activation and promotional programmes across outlets in the on-premise. Delivering exceptional performance and execution, driving volume and incremental distribution of the Sazerac portfolio. Focus will be on maintaining current relationships and building new business, supported by our activation and marketing-led campaign tools.
Key Responsibilities:- Territory Management: Manage a designated territory and establish strong relationships. Build a call file within assigned territory that allows maximum reach for incremental growth of the Sazerac portfolio.
- Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach with CRM system and other tools to understand customer needs, promote and sell the right brands to the right accounts, activate POS, and build price plans for commercial support that has the best outcome for the business, growing the Sazerac portfolio in value and volume.
- Campaign Partnerships: Work alongside the marketing team to bring our campaigns to life in the on-trade and hosting customers at sponsored events to leverage relationships and incremental sales.
- Relationship Building: Establish and maintain strong relationships with key decision-makers, owners and operators. Act as a trusted advisor and provide exceptional customer service to ensure customer satisfaction and loyalty.
- Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams. Contribute to the development of sales strategies, product enhancements, and marketing initiatives based on customer and market needs.
- Sales Reporting and Administration: Maintain accurate and up-to-date records of sales activities, customer interactions, and sales-related expenses using CRM tools or other designated systems. Prepare regular sales reports, forecasts, and other administrative tasks as required.
- Collaboration and Teamwork: Collaborate closely with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing, timely delivery, and exceptional customer support. Communicate customer needs and requirements effectively to internal stakeholders.
- Proven experience in field sales, or business development, preferably within the drinks industry or related FMCG sectors.
- Firm knowledge of the hospitality sector, including understanding customer dynamics, market trends, and competitor landscape.
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers.
- Results-oriented mindset with a track record of achieving or exceeding sales targets.
- Self-motivated and able to work independently in a field-based role.
- Strong organizational skills and ability to prioritize tasks effectively.
- Proficiency in using CRM software, MS Office Suite, and other sales-related tools.
- Valid driver's license and willingness to travel within the assigned territory.
Business Development Manager - Glasgow employer: Sazerac Company
Sazerac Company is an exceptional employer, offering a dynamic work environment in Glasgow where employees can thrive in the fast-paced spirits industry. With a strong focus on employee growth and development, Sazerac provides opportunities to build meaningful relationships and drive brand success while enjoying a supportive culture that values innovation and collaboration. Join us to be part of a family-owned company with a rich heritage and a commitment to excellence, where your contributions directly impact our continued double-digit growth.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - Glasgow
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meet-ups to connect with people in the spirits and FMCG sectors. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for the spirits industry shine through. Share your insights about market trends and how you can contribute to their growth.
✨Tip Number 3
Prepare for interviews by researching Sazerac's brands and recent campaigns. Tailor your answers to show how your experience aligns with their goals. We want to see that you’re not just another candidate, but someone who truly gets what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Sazerac family. Let’s make it happen!
We think you need these skills to ace Business Development Manager - Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in the FMCG or drinks industry, and showcase any relevant achievements that align with Sazerac's goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the spirits industry and how your skills can contribute to Sazerac's growth. Keep it engaging and personal.
Showcase Your Sales Success:When detailing your previous roles, focus on quantifiable results. Mention specific sales targets you've achieved or exceeded, and how you built relationships that drove business growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Sazerac!
How to prepare for a job interview at Sazerac Company
✨Know Your Spirits
Before the interview, dive deep into Sazerac's portfolio. Familiarise yourself with their brands like Buffalo Trace and Fireball. Being able to discuss these products confidently will show your passion for the industry and your understanding of the market.
✨Showcase Your Sales Strategy
Prepare to discuss specific sales strategies you've implemented in previous roles. Think about how you can apply a consultative sales approach to Sazerac's portfolio. Highlight any successful campaigns or partnerships you've developed in the past.
✨Build Relationships
Emphasise your relationship-building skills during the interview. Share examples of how you've established trust with key decision-makers in the hospitality sector. This is crucial for a role that focuses on maintaining and growing business relationships.
✨Market Insights Matter
Be ready to talk about market trends and competitor insights. Show that you can gather valuable feedback and use it to inform sales strategies. This demonstrates your proactive approach and ability to contribute to Sazerac's growth.
