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- Tasks: Transform data into actionable insights and drive brand strategies for Sazerac's iconic spirits.
- Company: Join Sazerac, a family-owned company with nearly 400 years of history in the spirits industry.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape the future of our brands.
- Why this job: Be at the forefront of category development and make a real impact on our award-winning portfolio.
- Qualifications: 5+ years of experience in insights, strong analytical skills, and a creative, results-driven mindset.
- Other info: Opportunity to build a team and influence key stakeholders globally.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Category Development and Insight Lead role at Sazerac Company
Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family‑owned company with operations in the United States and around the world. Sazerac produces and markets award‑winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye, and owns many popular brands across a range of spirits.
Responsibilities
- Acquire business and competitive information, translating it into actionable insight and strong customer and consumer propositions.
- Work closely with marketing and sales teams, managing relationships with third‑party data and insight partners.
- Identify insight to shape category, customer and brand strategies, providing performance understanding, executional recommendations and commercial target setting.
- Create fact‑based growth stories for priority customers, enabling the portfolio to gain share of distribution, space and location across on and off trade.
- Ensure robust performance tracking to continually improve effectiveness.
- Shape the role and potentially build a team in the future reporting into the Managing Director.
Qualifications
- 5+ years’ experience building key insight and translating it into executional actions and compelling sales stories delivering improved results.
- Creative, ambitious, growth mindset with a drive for results.
- Strong accountability, team player, self‑directed with the ability to manage multiple projects simultaneously.
- Ability to manage and influence key stakeholders locally and globally.
- Demonstrated active learning, independent observations and “connect the dots” to build compelling stories.
- Excellent analytical, interpersonal, communication and presentation skills.
- High level MS Excel and PowerPoint skills with competence in manipulating data.
- Familiarity with key market data sources and tools (CGA, IRI, Nielsen, Kantar) and planogramming software.
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Category Development and Insight Lead employer: Sazerac Company
Contact Detail:
Sazerac Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Development and Insight Lead
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Sazerac's brands and recent market trends. Show us that you’re not just another candidate; demonstrate your passion for the spirits industry and how you can contribute to our growth.
✨Tip Number 3
Practice your storytelling skills! We want to hear how your past experiences translate into actionable insights. Be ready to share specific examples of how you've turned data into compelling sales stories.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining the Sazerac family.
We think you need these skills to ace Category Development and Insight Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Category Development and Insight Lead role. Highlight your experience in translating insights into actionable strategies, and don’t forget to showcase your analytical skills and familiarity with market data sources.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for Sazerac. Share specific examples of how you've driven results in previous roles and how your growth mindset aligns with our company values.
Showcase Your Communication Skills: Since this role involves managing relationships with various stakeholders, make sure to demonstrate your excellent communication skills in your application. Whether it's through your CV or cover letter, let us see how you can connect the dots and build compelling stories.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining the Sazerac family!
How to prepare for a job interview at Sazerac Company
✨Know Your Brands Inside Out
Before the interview, dive deep into Sazerac's portfolio. Familiarise yourself with their key brands like Buffalo Trace and Pappy Van Winkle. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Prepare Insightful Questions
Think about the insights you can bring to the table. Prepare questions that demonstrate your analytical skills and understanding of market trends. This not only shows your expertise but also your enthusiasm for the role and the company.
✨Showcase Your Data Skills
Since the role requires strong analytical skills, be ready to discuss your experience with data tools like Excel and Nielsen. Bring examples of how you've used data to drive decisions or create compelling sales stories in your previous roles.
✨Demonstrate Team Collaboration
Highlight your ability to work with cross-functional teams. Share specific examples of how you've collaborated with marketing and sales teams to achieve common goals. This will illustrate your team player mentality and your capability to manage relationships effectively.
