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For Companies At a Glance
- Tasks: As a Category Analyst, you'll analyse market trends and provide actionable insights to drive business growth.
- Company: Join Sazerac, a family-owned company with 400 years of history and award-winning spirits.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and development.
- Why this job: Shape your career in a fast-growing company while influencing brand strategies and customer insights.
- Qualifications: 2+ years in category management or sales; degree preferred; strong analytical and communication skills.
- Other info: This is an entry-level role with the chance to make a real impact in a thriving industry.
The predicted salary is between 28800 - 48000 £ per year.
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
We are seeking a dynamic and driven Category Insight Analyst who will help in our efforts to acquire business and competitive information, translating it into actionable insight. They will work cross-functionally and help manage relationships with third party data and insight partners. The role will proactively identify insight with the support of the Category Development & Insight Lead to shape category, customer, and brand strategies, as well as providing performance understanding, executional recommendations, and commercial target setting. This is a newly created role, reporting into the Category Development & Insight Lead, so therefore there is the opportunity for the successful candidate to shape the role and play a part in helping shape our category growth.
Key Responsibilities
- Best in class reporting: Take the lead & own the delivery of key category reports, and processes (on and off trade) and ensure they are well established, implemented, and widely used across the business, seeking feedback and implementing improvements along the way.
- Identify and manage the right third party insights partners working alongside and closely with the Category Development & Insight Lead and help manage these partners effectively ensuring we are maximising our ROI.
- Help train team members in the data and insight whilst focusing on upskilling multiple teams across the business in particular commercial and marketing teams.
- Sales, Marketing And Customer Growth Strategies: Monitor market trends, customer performance, and competitor activity to inform decision-making. Help support the Category Development & Insight Lead in identifying long-term commercial opportunities and identify potential white space and emerging channels recommending where the business should play. Help support the on, off trade sales teams and marketing teams with key insights and facts to enable them to sell more.
- Driving Actionable Insight: Shape the sources of insight we require to achieve the business growth ambition. Help manage and be responsible for quantitative and qualitative projects to be able to identify key brand, shopper and consumer insights and learning. Ensure data & insight is being used effectively across the business whilst incorporating learnings and striving to be best in class.
- Category Strategy And Vision: Help lead and support in providing category insights to fuel category opportunities aligned to our strategic pillars and hero brands. Ensure key insights are applied by channel / format and generates the ‘so what’ to influence and change shopper behaviour and enables us to sell more. Supporting the Category Development & Insight Lead to leverage category best practices & learnings in addition to tapping into US and global to apply to UK.
Qualifications/Requirements
- 2+ years of working experience in Category Management and Shopper insights, Key Account Management or Sales related function. FMCG is desired.
- Ideally educated to degree level.
- High level MS Excel and PowerPoint Skills and competence in manipulating data.
- Familiarity with key market data sources / tools (CGA, Circana, Nielsen, Kantar).
- Creative, ambitious, growth mindset.
- Drive for results.
- Strong Accountability.
- Team player.
- Ability to manage multiple projects at one time.
- Ability to manage and influence key stakeholders.
- Demonstrated active learner with ability to make independent observations, and 'connect the dots' helping to drive actionable insight.
- Strong analytical, interpersonal, communication and presentation skills.
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Beverage Manufacturing
Category Analyst employer: Sazerac Company
Contact Detail:
Sazerac Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Analyst
✨Tip Number 1
Familiarise yourself with Sazerac's product range and market position. Understanding their key brands and recent market trends will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in category management or insights. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like Excel and PowerPoint. Being able to manipulate data and present it effectively is crucial for a Category Analyst role, so consider taking online courses if needed.
✨Tip Number 4
Stay updated on the latest market research tools and data sources such as Nielsen and Kantar. Familiarity with these resources will not only enhance your application but also prepare you for the responsibilities of the role.
We think you need these skills to ace Category Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Category Analyst position at Sazerac. Tailor your application to highlight how your skills and experiences align with their needs.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in category management, shopper insights, or sales-related functions. Use specific examples to demonstrate your analytical skills and ability to drive actionable insights.
Showcase Your Skills: Make sure to mention your proficiency in MS Excel and PowerPoint, as well as familiarity with market data sources like Nielsen or Kantar. Highlight any creative problem-solving abilities and your drive for results.
Craft a Compelling Cover Letter: Write a tailored cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role and the company. Mention why you want to work at Sazerac and how you can contribute to their growth.
How to prepare for a job interview at Sazerac Company
✨Know Your Data Sources
Familiarise yourself with key market data sources like CGA, Circana, Nielsen, and Kantar. Be prepared to discuss how you've used these tools in previous roles to derive insights and make data-driven decisions.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your analytical abilities. Discuss specific projects where you identified trends or insights that led to actionable recommendations, especially in category management or shopper insights.
✨Understand the Company’s Brands
Research Sazerac's portfolio of brands and their market positioning. Be ready to discuss how your insights could help enhance their strategies and drive growth for specific products.
✨Emphasise Team Collaboration
Highlight your experience working cross-functionally. Share examples of how you've collaborated with sales, marketing, or other teams to implement insights and achieve common goals.
