At a Glance
- Tasks: Join us as a Category Insight Analyst, driving actionable insights and shaping growth strategies.
- Company: Sazerac is a family-owned company with a rich history and award-winning spirits.
- Benefits: Enjoy opportunities for career growth, training, and a dynamic work environment.
- Other info: Work cross-functionally and manage relationships with third-party data partners.
- Why this job: Be part of a newly created role that influences category growth and brand strategies.
- Qualifications: 2+ years in Category Management or Sales; degree preferred; strong analytical skills required.
The predicted salary is between 28800 - 43200 £ per year.
Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Sazerac Company produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, and many popular brands across a range of spirits.
We are seeking a dynamic and driven Category Insight Analyst who will help in our efforts to acquire business and competitive information, translating it into actionable insight. They will work cross-functionally and manage relationships with third-party data and insight partners. The role will proactively identify insights with the support of the Category Development & Insight Lead to shape category, customer, and brand strategies, as well as providing performance understanding, executional recommendations, and commercial target setting.
This is a newly created role, reporting into the Category Development & Insight Lead, offering the opportunity for the successful candidate to shape the role and contribute to our category growth.
Key Responsibilities:- Take the lead and own the delivery of key category reports and processes (on and off trade) ensuring they are well established, implemented, and widely used across the business.
- Identify and manage the right third-party insights partners, working closely with the Category Development & Insight Lead to maximise ROI.
- Help train team members in data and insight while focusing on upskilling multiple teams across the business, particularly commercial and marketing teams.
- Monitor market trends, customer performance, and competitor activity to inform decision-making.
- Support the Category Development & Insight Lead in identifying long-term commercial opportunities and potential white space, recommending where the business should play.
- Support sales and marketing teams with key insights and facts to enable them to sell more.
- Shape the sources of insight required to achieve business growth ambitions.
- Manage quantitative and qualitative projects to identify key brand, shopper, and consumer insights.
- Ensure data and insight are used effectively across the business while incorporating learnings.
- Provide category insights to fuel category opportunities aligned to our strategic pillars and hero brands.
- Apply key insights by channel/format to influence shopper behaviour and enable increased sales.
- Leverage category best practices and learnings from US and global markets to apply to the UK.
- 2+ years of working experience in Category Management and Shopper insights, Key Account Management or Sales related function. FMCG experience is desired.
- Ideally educated to degree level.
- High level MS Excel and PowerPoint skills and competence in manipulating data.
- Familiarity with key market data sources/tools (CGA, Circana, Nielsen, Kantar).
- Creative, ambitious, and growth-minded.
- Strong accountability and drive for results.
- Team player with the ability to manage multiple projects simultaneously.
- Ability to manage and influence key stakeholders.
- Demonstrated active learner with the ability to make independent observations and connect the dots to drive actionable insight.
- Strong analytical, interpersonal, communication, and presentation skills.
Category Analyst in London employer: Sazerac Company
At Sazerac, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Category Analyst, you will have the unique opportunity to shape your role while contributing to our continued double-digit growth in the spirits industry. With a commitment to employee development, we offer extensive training and growth opportunities, ensuring that you can thrive in your career while enjoying the benefits of working for a family-owned company with a rich heritage and a portfolio of award-winning brands.
StudySmarter Expert Advice🤫
We think this is how you could land Category Analyst in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Sazerac Company!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Category Analyst in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Sazerac Company, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Sazerac Company
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Sazerac Company’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
