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- Tasks: Join us as a Category Insight Analyst, driving actionable insights and shaping growth strategies.
- Company: Sazerac is a family-owned company with a rich history and award-winning spirits.
- Benefits: Enjoy opportunities for career growth, training, and a dynamic work environment.
- Why this job: Be part of a newly created role that influences category growth and brand strategies.
- Qualifications: 2+ years in Category Management or Sales; degree preferred; strong analytical skills required.
- Other info: Work cross-functionally and manage relationships with third-party data partners.
The predicted salary is between 28800 - 43200 £ per year.
Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Sazerac Company produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, and many popular brands across a range of spirits.
We are seeking a dynamic and driven Category Insight Analyst who will help in our efforts to acquire business and competitive information, translating it into actionable insight. They will work cross-functionally and manage relationships with third-party data and insight partners. The role will proactively identify insights with the support of the Category Development & Insight Lead to shape category, customer, and brand strategies, as well as providing performance understanding, executional recommendations, and commercial target setting.
This is a newly created role, reporting into the Category Development & Insight Lead, offering the opportunity for the successful candidate to shape the role and contribute to our category growth.
Key Responsibilities:- Take the lead and own the delivery of key category reports and processes (on and off trade) ensuring they are well established, implemented, and widely used across the business.
- Identify and manage the right third-party insights partners, working closely with the Category Development & Insight Lead to maximise ROI.
- Help train team members in data and insight while focusing on upskilling multiple teams across the business, particularly commercial and marketing teams.
- Monitor market trends, customer performance, and competitor activity to inform decision-making.
- Support the Category Development & Insight Lead in identifying long-term commercial opportunities and potential white space, recommending where the business should play.
- Support sales and marketing teams with key insights and facts to enable them to sell more.
- Shape the sources of insight required to achieve business growth ambitions.
- Manage quantitative and qualitative projects to identify key brand, shopper, and consumer insights.
- Ensure data and insight are used effectively across the business while incorporating learnings.
- Provide category insights to fuel category opportunities aligned to our strategic pillars and hero brands.
- Apply key insights by channel/format to influence shopper behaviour and enable increased sales.
- Leverage category best practices and learnings from US and global markets to apply to the UK.
- 2+ years of working experience in Category Management and Shopper insights, Key Account Management or Sales related function. FMCG experience is desired.
- Ideally educated to degree level.
- High level MS Excel and PowerPoint skills and competence in manipulating data.
- Familiarity with key market data sources/tools (CGA, Circana, Nielsen, Kantar).
- Creative, ambitious, and growth-minded.
- Strong accountability and drive for results.
- Team player with the ability to manage multiple projects simultaneously.
- Ability to manage and influence key stakeholders.
- Demonstrated active learner with the ability to make independent observations and connect the dots to drive actionable insight.
- Strong analytical, interpersonal, communication, and presentation skills.
Category Analyst employer: Sazerac Company
Contact Detail:
Sazerac Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Analyst
✨Tip Number 1
Familiarise yourself with the key market data sources mentioned in the job description, such as CGA, Circana, Nielsen, and Kantar. Understanding how to navigate these tools will not only boost your confidence but also demonstrate your proactive approach to data analysis during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in category management or shopper insights. Engaging in conversations about industry trends can provide you with valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive actionable insights in previous roles. Being able to articulate your past experiences will help you stand out as a candidate who can contribute immediately to Sazerac's growth ambitions.
✨Tip Number 4
Showcase your analytical skills by staying updated on current market trends and competitor activities within the spirits industry. This knowledge will not only prepare you for potential interview questions but also demonstrate your genuine interest in the role and the company.
We think you need these skills to ace Category Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Category Analyst position at Sazerac. Understand the key responsibilities and qualifications required, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in category management, shopper insights, or sales functions. Use specific examples that demonstrate your analytical skills and ability to drive actionable insights, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also showcases your understanding of Sazerac's business and how your skills align with their goals. Mention any familiarity with market data sources and tools that are relevant to the position.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter. Check for any spelling or grammatical errors, and ensure that your documents are clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Sazerac Company
✨Know Your Data Sources
Familiarise yourself with key market data sources like CGA, Circana, Nielsen, and Kantar. Be prepared to discuss how you've used these tools in your previous roles to derive insights and drive decisions.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your analytical abilities, especially in manipulating data using MS Excel. Highlight specific projects where your insights led to actionable outcomes or improved strategies.
✨Understand the Brand Landscape
Research Sazerac's portfolio of brands and their market positioning. Be ready to discuss how you can contribute to their growth by identifying trends and opportunities within the category.
✨Emphasise Team Collaboration
Since the role involves working cross-functionally, share experiences where you've successfully collaborated with sales, marketing, or other teams. Highlight your ability to influence stakeholders and drive results through teamwork.
