At a Glance
- Tasks: Drive sales and build relationships in the exciting spirits industry.
- Company: Join Sazerac, a leading independent spirits company with a rich history.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Collaborative culture with a focus on innovation and customer satisfaction.
- Why this job: Make your mark in a fast-paced role with award-winning brands.
- Qualifications: Experience in sales or business development, preferably in FMCG or drinks.
The predicted salary is between 40000 - 50000 € per year.
Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Sazerac Company produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, and many popular brands across a range of spirits.
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac Company is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market, ideally with business development experience in the FMCG/alcoholic beverages industry.
The job purpose is to build Sazerac brands and agency brands by implementing commercial, activation, and promotional programmes across the off-premise, delivering exceptional performance and execution, driving volume and incremental distribution of the Sazerac portfolio.
Responsibilities Include:
- Territory Management: Manage a designated territory and establish strong relationships. Build a call file within assigned territory that allows maximum reach for incremental growth of the Sazerac portfolio.
- Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach with CRM system and other tools to understand customer needs, promote and sell the right brands to the right accounts, activate POS, and build price plans for commercial support.
- Campaign Partnerships: Work alongside the marketing team to bring our campaigns to life in the off-trade and host customers at sponsored events to leverage relationships and incremental sales.
- Relationship Building: Establish and maintain strong relationships with key decision-makers, owners, and operators. Act as a trusted advisor and provide exceptional customer service to ensure customer satisfaction and loyalty.
- Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams.
- Sales Reporting and Administration: Maintain accurate and up-to-date records of sales activities, customer interactions, and sales-related expenses using CRM tools or other designated systems. Prepare regular sales reports, forecasts, and other administrative tasks as required.
- Collaboration and Teamwork: Collaborate closely with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing, timely delivery, and exceptional customer support.
Qualifications/Requirements:
- Proven experience in field sales or business development, preferably within the drinks industry or related FMCG sectors.
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers.
- Results-oriented mindset with a track record of achieving or exceeding sales targets.
- Self-motivated and able to work independently in a field-based role.
- Strong organizational skills and ability to prioritize tasks effectively.
- Proficiency in using CRM software, MS Office Suite, and other sales-related tools.
- Valid driver's license and willingness to travel within the assigned territory.
Business Development Manager - Off Trade (London Southeast) employer: Sazerac Company
Sazerac Company is an exceptional employer, offering a dynamic work environment in the heart of London Southeast, where employees can thrive in a fast-paced and innovative spirits industry. With a strong focus on employee growth, Sazerac provides ample opportunities for professional development and collaboration across teams, ensuring that every team member contributes to the success of our award-winning brands. Join us to be part of a passionate team that values creativity, relationship-building, and a commitment to excellence in delivering outstanding results.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - Off Trade (London Southeast)
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with people in the drinks sector. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brand! When you get an interview, make sure to express your enthusiasm for Sazerac's portfolio. Share your ideas on how you could help grow their brands in the off-trade market.
✨Tip Number 3
Do your homework! Research Sazerac’s current campaigns and market position. Being knowledgeable about their products and competitors will impress interviewers and show you're serious about the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Sazerac family.
We think you need these skills to ace Business Development Manager - Off Trade (London Southeast)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in the FMCG or alcoholic beverages industry, and showcase any relevant achievements that align with Sazerac's goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the spirits market and how your skills can contribute to Sazerac's growth. Keep it engaging and personal – we want to see your personality!
Showcase Your Sales Success:When detailing your past roles, focus on quantifiable results. Share specific examples of how you achieved or exceeded sales targets, as this will resonate well with us at Sazerac, who value results-driven individuals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the Sazerac family!
How to prepare for a job interview at Sazerac Company
✨Know Your Brands
Before the interview, dive deep into Sazerac's portfolio. Familiarise yourself with their key brands like Fireball and Buffalo Trace. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Sales Strategy
Prepare to discuss specific sales strategies you've implemented in previous roles. Highlight how you achieved or exceeded sales targets, especially in the FMCG or drinks industry. Use concrete examples to demonstrate your consultative sales approach and how it can benefit Sazerac.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Use your excellent communication skills to engage them in conversation. Ask insightful questions about their current campaigns and how you can contribute to their success in the off-trade market.
✨Be Ready for Market Insights
Expect questions about market trends and competitor analysis. Prepare some insights about the UK spirits market and how Sazerac can leverage its strengths. This will showcase your proactive approach and ability to provide valuable feedback that aligns with their goals.
