Business Development Manager - Off Trade (Belfast/ NI)

Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Sazerac Company produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, and many popular brands across a range of spirits.

This role offers a fantastic opportunity to join one of the most exciting spirits companies in the world. Sazerac Company is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands.

We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market, ideally with experience in the FMCG/alcoholic beverages industry and business development.

The job purpose is to build Sazerac brands and agency brands by implementing commercial, activation, and promotional programmes across the off-premise, delivering exceptional performance and execution, driving volume and incremental distribution of the Sazerac portfolio.

Responsibilities Include:

• Territory Management: Manage a designated territory and establish strong relationships. Build a call file within assigned territory for incremental growth of the Sazerac portfolio.
• Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach with CRM system and other tools to understand customer needs.
• Campaign Partnerships: Work alongside the marketing team to bring campaigns to life in the off-trade and host customers at sponsored events.
• Relationship Building: Establish and maintain strong relationships with key decision-makers, owners, and operators. Provide exceptional customer service to ensure satisfaction and loyalty.
• Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams.
• Sales Reporting and Administration: Maintain accurate records of sales activities and prepare regular sales reports, forecasts, and other administrative tasks.
• Collaboration and Teamwork: Collaborate closely with internal teams to ensure smooth order processing, timely delivery, and exceptional customer support.

Qualifications/Requirements:

• Proven experience in field sales or business development, preferably within the drinks industry or related FMCG sectors.
• Excellent communication and interpersonal skills.
• Results-oriented mindset with a track record of achieving or exceeding sales targets.
• Self-motivated and able to work independently in a field-based role.
• Strong organizational skills and ability to prioritize tasks effectively.
• Proficiency in using CRM software, MS Office Suite, and other sales-related tools.
• Valid driver's license and willingness to travel within the assigned territory.