At a Glance
- Tasks: Drive sales and build relationships with independent retailers in Bristol.
- Company: Join Sazerac, a leading family-owned spirits company with a rich history.
- Benefits: Competitive salary, flexible working, and opportunities for career growth.
- Other info: Exciting role with a focus on collaboration and market insights.
- Why this job: Be part of a dynamic team and make an impact in the drinks industry.
- Qualifications: Experience in sales or business development, preferably in FMCG or drinks.
The predicted salary is between 37800 - 46200 £ per year.
Sazerac Company Overview
Build your career at Sazerac!
With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world.
Since the 2000s, Sazerac has averaged double digit growth every year!
Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye.
Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, Buzz Ballz, Southern Comfort, Seagram’s V.
O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
Job Description/Responsibilities
Building Sazerac brands and agency brands by implementing commercial, activation, and promotional programmes across independent free trade outlets, convenience, and independent retailers in the off-premise, Bristol.
Delivering exceptional performance and execution, driving volume, and incremental distribution of the Sazerac portfolio.
Focus will be on maintaining current relationships and building new business, supported by our activation and marketing-led campaign tools.
Responsibilities
- Territory Management Manage a designated territory and establish strong relationships with convenience, independent retailers, and RTM account managers.
Build a call file within the assigned territory that allows maximum reach for incremental growth of the Sazerac portfolio.
- Sales Target Achievement Develop and implement effective sales strategies and plans to achieve or exceed sales targets.
Utilize a consultative sales approach with CRM systems and other tools to understand customer needs, promote and sell the right brands to the right accounts, activate POS, and build price plans for commercial support that produce the best outcome for the business, growing the Sazerac portfolio in value and volume.
- Campaign Partnerships Work alongside the marketing team to bring our campaigns to life in convenience and independent retailers (off-trade) and host customers at sponsored events to leverage relationships and incremental sales.
- Relationship Building Establish and maintain strong relationships with key decision-makers, owners, operators, and retail teams in convenience, independent retailers, and RTM representatives.
Act as a trusted advisor and provide exceptional customer service to ensure customer satisfaction and loyalty.
- Market Insights and Feedback Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams.
Contribute to the development of sales strategies, product enhancements, and marketing initiatives based on customer and market needs.
- Sales Reporting and Administration Maintain accurate and up-to-date records of sales activities, customer interactions, and sales-related expenses using CRM tools or other designated systems.
Prepare regular sales reports, forecasts, and handle other administrative tasks as required.
- Collaboration and Teamwork Collaborate closely with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing, timely delivery, and exceptional customer support.
Communicate customer needs and requirements effectively to internal stakeholders.
Qualifications/Requirements
Requirements
- Proven experience in field sales or business development, preferably within the drinks industry or related FMCG sectors.
- Experience at management/operations level within convenience and independent retail (off-trade), to have a deeper understanding of the commercial impact of Sazerac brands across multiple outlet types.
- Firm knowledge of the retail sector, including understanding customer dynamics, market trends, and the competitor landscape. Specifically Bristol, where this role is crucial.
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with convenience and independent retailers.
- Results-oriented mindset with a track record of achieving or exceeding sales targets.
- Self-motivated and able to work independently in a field-based role.
- Strong organizational skills and the ability to prioritize tasks effectively.
- Proficiency in using CRM software, MS Office Suite, and other sales-related tools.
- Valid driver's license and willingness to travel within the assigned territory.
- #LI-NH2
#LI-Hybrid
Business Development Manager, Off-Trade (Bristol) employer: Sazerac Company
Sazerac Company is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the heart of the UK spirits market. With a strong emphasis on employee growth and development, team members are encouraged to expand their skills while contributing to the success of over 40 iconic brands. The collaborative culture and commitment to excellence make Sazerac a rewarding place to build a meaningful career in design management.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager, Off-Trade (Bristol)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager, Off-Trade (Bristol) at Sazerac Company, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Sazerac Company. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager, Off-Trade (Bristol). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager, Off-Trade (Bristol)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Sazerac Company:When writing your cover letter, make sure to tailor your message specifically for Sazerac Company. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Sazerac Company
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Sazerac Company that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Sazerac Company that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Sazerac Company’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
