At a Glance
- Tasks: Drive sales and build relationships in the vibrant spirits market.
- Company: Join Sazerac, a leading independent spirits company with a rich history.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Collaborative culture with excellent growth potential and exciting campaigns.
- Why this job: Make your mark in a fast-paced industry with award-winning brands.
- Qualifications: Experience in sales or business development, preferably in drinks or FMCG.
The predicted salary is between 35000 - 45000 € per year.
Sazerac Company has thrived as an independent, American family‑owned company with operations in the United States and around the world. Sazerac Company produces and markets award‑winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits.
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac Company is one of the UK’s leading spirit distributors and brand builders representing an award‑winning range of Sazerac owned and third‑party agency spirit brands. We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market.
The job purpose is to build Sazerac brands and agency brands by implementing commercial, activation and promotional programmes across outlets in the on‑premise. Focus will be on maintaining current relationships and building new business, supported by our activation and marketing‑led campaign tools.
- Territory Management: Manage a designated territory and establish strong relationships. Build a call file within assigned territory that allows maximum reach for incremental growth of the Sazerac portfolio.
- Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach with CRM system and other tools to understand customer needs.
- Campaign Partnerships: Work alongside the marketing team to bring our campaigns to life in the on‑trade and hosting customers at sponsored events.
- Relationship Building: Establish and maintain strong relationships with key decision‑makers, owners and operators. Act as a trusted advisor and provide exceptional customer service.
- Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams.
- Sales Reporting and Administration: Maintain accurate and up‑to‑date records of sales activities, customer interactions, and sales‑related expenses using CRM tools.
- Collaboration and Teamwork: Collaborate closely with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing and exceptional customer support.
Required Qualifications:
- Proven experience in field sales or business development, preferably within the drinks industry or related FMCG sectors.
- Firm knowledge of the hospitality sector, including understanding customer dynamics, market trends, and competitor landscape.
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers.
- Results‑oriented mindset with a track record of achieving or exceeding sales targets.
- Self‑motivated and able to work independently in a field‑based role.
- Strong organizational skills and ability to prioritize tasks effectively.
- Proficiency in using CRM software, MS Office Suite, and other sales‑related tools.
- Valid driver's license and willingness to travel within the assigned territory.
Business Development Manager - On Trade (Belfast/ NI) employer: Sazerac Company
Sazerac Company is an exceptional employer, offering a dynamic work environment in Belfast where employees can thrive in the fast-paced spirits industry. With a strong focus on employee growth and development, Sazerac provides comprehensive training and support, fostering a culture of collaboration and innovation. Join a family-owned company with a rich history and a diverse portfolio of award-winning brands, where your contributions will directly impact our continued success and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - On Trade (Belfast/ NI)
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with people in the drinks sector. The more faces you know, the better your chances of landing that Business Development Manager role.
✨Tip Number 2
Show off your knowledge! When you get the chance to chat with potential employers, drop some insights about market trends or competitor strategies. This will demonstrate your expertise and passion for the spirits industry.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them why you're the perfect fit for their team at Sazerac.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Sazerac family.
We think you need these skills to ace Business Development Manager - On Trade (Belfast/ NI)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in the FMCG or alcoholic beverages industry, and showcase any relevant achievements that align with Sazerac's goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the spirits industry and how your skills can contribute to Sazerac's growth. Be sure to mention specific brands or campaigns that excite you.
Showcase Your Relationship-Building Skills:Since this role focuses on building relationships, make sure to highlight your interpersonal skills. Share examples of how you've successfully established trust with clients or partners in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the Sazerac team!
How to prepare for a job interview at Sazerac Company
✨Know Your Brands
Before the interview, dive deep into Sazerac's portfolio. Familiarise yourself with their key brands like Buffalo Trace and Fireball. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Sales Strategy
Prepare to discuss specific sales strategies you've implemented in previous roles. Highlight how you achieved or exceeded sales targets, especially in the FMCG or drinks industry. Use concrete examples to illustrate your consultative sales approach and how it can benefit Sazerac.
✨Build Rapport with Interviewers
Remember, relationship building is key in this role. Practice your interpersonal skills by engaging with your interviewers. Ask insightful questions about their experiences at Sazerac and share your thoughts on the current trends in the spirits market to create a connection.
✨Be Ready for Market Insights
Sazerac values market intelligence. Prepare to discuss recent trends in the UK spirits market and how they might impact Sazerac's strategy. Show that you can gather and analyse market feedback, which will demonstrate your proactive approach to business development.
