At a Glance
- Tasks: Lead sales strategy and drive growth in the UK spirits market.
- Company: Join Sazerac, a family-owned company with a rich history and award-winning brands.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make an impact in a fast-growing industry with top brands and innovative strategies.
- Qualifications: Proven sales leadership experience in FMCG or alcoholic beverages.
The predicted salary is between 80000 - 100000 £ per year.
Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Sazerac Company produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, and many popular brands across a range of spirits.
Sazerac UK is delivering explosive growth in the UK spirits and RTD market, now ranking in the top 10 producers in the UK.
Sazerac UK is seeking a commercially driven and strategic Sales Director, Off-Trade Retail and E-commerce, to lead the development and execution of our UK sales and trade strategy. This role will be accountable for driving profitable growth, market share, distribution, and customer partnerships across the UK's Off trade and E-commerce retailers.
The Sales Director will own sales strategy, customer strategy, sales performance, and commercial execution across grocery, convenience, and e-commerce key accounts. Reporting into the UK Managing Director, this individual will ensure Sazerac's portfolio delivers sustainable, accelerated growth while strengthening our position within the highly competitive UK spirits and RTD category.
The successful candidate will bring a strong track record of leading high-performing sales teams, managing complex customer relationships, and delivering ambitious volume, revenue, and profit results within the FMCG or alcoholic beverage industry.
Key Responsibilities:
- Commercial Strategy & Growth: Develop and execute the UK sales and trade strategy aligned with Sazerac's business objectives and growth ambitions. Deliver annual and long-range plans for volume, net sales revenue, market share, distribution, and gross profit growth.
- Customer Leadership: Own executive-level relationships with key grocery customers. Lead and coach team to negotiate on joint business plans, customer investment, pricing, promotions, distribution, and commercial agreements to deliver annual targets.
- Revenue, Profit & Performance Management: Deliver agreed volume, revenue, gross profit, and market share targets. Manage and optimize trade investment to ensure maximum return on investment.
- Team Leadership & Talent Development: Build, lead, coach, and develop a high-performing sales team. Create a culture of accountability, ownership, collaboration, and continuous improvement.
- Cross-Functional Leadership: Partner closely with Marketing to translate brand strategies into customer-winning activation plans. Collaborate with Finance to deliver profitable growth and manage commercial investments effectively.
- Commercial Excellence: Implement disciplined sales processes and performance management routines. Drive data-led decision making through customer, category, and market analysis.
Qualifications/Requirements:
- Bachelor’s degree in business, Marketing, Commercial Management, Finance, or related field.
- Extensive experience in Customer Director / Sales Director roles within FMCG.
- A proven leadership track record, with the ability to coach and inspire a high-performance team.
- Strong P&L ownership and commercial delivery track record.
- Strong commercial acumen, with a deep understanding of grocery channel.
- Excellent communication, presentation, negotiation, and influencing skills.
- Advanced analytical and strategic planning capabilities.
- Proven ability to manage multiple priorities in a fast-paced environment.
- Strong stakeholder management skills with the ability to influence at executive level.
- Willingness to travel across the UK as required.
Preferred Qualifications:
- Experience within the spirits or beverage industry.
- Experience working within a matrixed or multinational organization.
- Strong off trade retail, omnichannel and e-commerce understanding.
Title (External) Sales Director, Off-Trade Retail and E-commerce employer: Sazerac Co.
At Sazerac, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Global Transportation Manager, you will have the opportunity to lead international operations while benefiting from our commitment to employee growth through continuous improvement initiatives and collaboration across teams. With a rich history and a focus on innovation, Sazerac offers a unique environment where your contributions directly impact our global logistics performance and overall success.
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We think this is how you could land Title (External) Sales Director, Off-Trade Retail and E-commerce
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We think you need these skills to ace Title (External) Sales Director, Off-Trade Retail and E-commerce
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