At a Glance
- Tasks: Drive sales and build relationships in the exciting spirits industry.
- Company: Join Sazerac, a leading spirit distributor with a rich history.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Collaborate with marketing and internal teams for exceptional customer support.
- Why this job: Make your mark in a fast-paced, rapidly growing drinks company.
- Qualifications: Experience in sales or business development, preferably in FMCG or drinks.
The predicted salary is between 40000 - 50000 £ per year.
Sazerac Company has thrived as an independent, American family‑owned company with operations in the United States and around the world. Sazerac Company produces and markets award‑winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits.
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac Company is one of the UK’s leading spirit distributors and brand builders representing an award‑winning range of Sazerac owned and third‑party agency spirit brands.
We are looking for passionate and driven individuals who have a solid understanding of the UK spirit’s market. Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience.
The job purpose is to build Sazerac brands and agency brands by implementing commercial, activation and promotional programmes across the off‑premise. Focus will be on maintaining current relationships and building new business, supported by our activation and marketing‑led campaign tools.
Responsibilities Include:
- Territory Management: Manage a designated territory and establish strong relationships. Build a call file within assigned territory that allows maximum reach for incremental growth of the Sazerac portfolio.
- Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach with CRM system and other tools to understand customer needs, promote and sell the right brands to the right accounts.
- Campaign Partnerships: Work alongside the marketing team to bring our campaigns to life in the off‑trade and hosting customers at sponsored events to leverage relationships and incremental sales.
- Relationship Building: Establish and maintain strong relationships with key decision‑makers, owners and operators. Act as a trusted advisor and provide exceptional customer service to ensure customer satisfaction and loyalty.
- Market Insights and Feedback: Gather market intelligence, competitor information, and customer feedback to provide valuable insights to the sales and marketing teams.
- Sales Reporting and Administration: Maintain accurate and up‑to‑date records of sales activities, customer interactions, and sales‑related expenses using CRM tools or other designated systems.
- Collaboration and Teamwork: Collaborate closely with internal teams, including marketing, logistics, and customer service, to ensure smooth order processing, timely delivery, and exceptional customer support.
Qualifications/Requirements:
- Proven experience in field sales, or business development, preferably within the drinks industry or related FMCG sectors.
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with independent retailers.
- Results‑oriented mindset with a track record of achieving or exceeding sales targets.
- Self‑motivated and able to work independently in a field‑based role.
- Strong organizational skills and ability to prioritize tasks effectively.
- Proficiency in using CRM software, MS Office Suite, and other sales‑related tools.
- Valid driver’s license and willingness to travel within the assigned territory.
Title (External) Business Development Manager - Off Trade (Leeds) employer: Sazerac Co.
At Sazerac, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Global Transportation Manager, you will have the opportunity to lead international operations while benefiting from our commitment to employee growth through continuous improvement initiatives and collaboration across teams. With a rich history and a focus on innovation, Sazerac offers a unique environment where your contributions directly impact our global logistics performance and overall success.
StudySmarter Expert Advice🤫
We think this is how you could land Title (External) Business Development Manager - Off Trade (Leeds)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Title (External) Business Development Manager - Off Trade (Leeds) at Sazerac Co., presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Sazerac Co.. Tailor your message to explain why you’re drawn to them and how you can contribute as a Title (External) Business Development Manager - Off Trade (Leeds). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Title (External) Business Development Manager - Off Trade (Leeds)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Sazerac Co.:When writing your cover letter, make sure to tailor your message specifically for Sazerac Co.. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Sazerac Co.
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Sazerac Co. that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Sazerac Co. that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Sazerac Co.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
