At a Glance
- Tasks: Lead demand generation strategies and manage a high-performing team to drive revenue growth.
- Company: Sayari, a leader in AI for economic security and commercial risk.
- Benefits: Competitive salary, generous leave, flexible schedule, and professional development opportunities.
- Other info: Collaborative culture with limitless growth opportunities and a commitment to diversity.
- Why this job: Join a passionate team making a real impact in global commerce and security.
- Qualifications: 10+ years in B2B demand generation with strong leadership and analytical skills.
The predicted salary is between 115000 - 130000 £ per year.
About Sayari: Sayari is the judgment infrastructure for trustworthy AI in economic security and commercial risk. The Sayari Commercial World Model resolves 11.7B+ primary-source records from 250+ jurisdictions forming the ground truth of global commerce. A Judgment Ontology, encoding over a decade of investigative tradecraft, and Superconductor, an agentic orchestration platform, deliver AI that reasons like an expert analyst, shows its work, and traces every finding to its source. Trusted by U.S. Customs and Border Protection, HM Revenue & Customs, and Fortune 500 enterprises, Sayari is used by thousands of professionals across 35+ countries to secure supply chains and dismantle illicit networks. Headquartered in Washington, D.C., with offices in London, Singapore, Tokyo, and Tel Aviv.
POSITION DESCRIPTION: Sayari is seeking a strategic and high-agency Director of Digital Demand Generation to architect and lead our demand engine across Enterprise, Government, and Financial Services segments. Reporting to the VP of Revenue Marketing, you will own the end-to-end strategy for pipeline creation, managing a team of three and leveraging an AI-native toolkit to drive measurable revenue impact. This is a builder role for a seasoned operator who excels at translating complex market data into high-performing digital campaigns and coordinated sales plays.
JOB RESPONSIBILITIES:
- Architect and execute a full-funnel demand generation strategy across paid digital, ABM, content syndication, email, and social to drive predictable pipeline.
- Manage and mentor a high-performing team of three, including BDR and Event Management functions, to ensure alignment between digital demand and field execution.
- Scale account-based marketing (ABM) programs using 6sense or equivalent intent data to engage priority accounts with AI-powered personalization.
- Partner with Sales and RevOps to define MQL/SQL criteria, lead scoring frameworks, and attribution models that tie marketing investment to revenue.
- Own the digital advertising budget and strategy, optimizing paid search and social toward pipeline contribution rather than vanity metrics.
- Deploy AI tools and workflows to accelerate content creation, automate campaign optimization, and improve targeting efficiency.
- Establish a regular reporting cadence for senior leadership, using Salesforce and attribution data to translate campaign performance into strategic insights.
- Design integrated multi-channel campaigns that seamlessly connect digital touchpoints with virtual and in-person events.
SKILLS & EXPERIENCE:
Required:
- 10+ years of B2B demand generation experience, with 3+ years in a senior leadership role owning pipeline and revenue targets.
- Proven track record of driving revenue growth at companies with $100M+ ARR.
- Deep expertise in multi-segment B2B technology marketing, specifically for Enterprise, Government, or Financial Services buyers.
- Expert-level command of Marketo, HubSpot, 6sense, Demandbase, and Salesforce.
- Demonstrated experience using AI tools to optimize marketing operations and personalization at scale.
- Strong analytical orientation with the ability to build and interpret complex attribution and funnel models.
- High agency leadership style with a focus on second-order thinking and ruthless prioritization.
Preferred:
- Experience marketing to government agencies or intelligence community buyers.
- Background in risk intelligence, RegTech, or FinCrime compliance markets.
- Familiarity with government procurement cycles and SLED/Federal demand gen strategies.
Benefits:
- A collaborative, fun and positive culture - you will be part of a successful team passionate about the mission and driving business growth.
- Outstanding competitive compensation package.
- Performance and incentive bonuses.
- Exceedingly generous vacation leave, parental leave, floating holidays, flexible schedule, & other remarkable benefits.
- Eligibility to participate in our UK pension plan with a company-sponsored match.
- A strong commitment to diversity, equity, and inclusion.
- Limitless growth and learning opportunities.
- Conference & Continuing Education Coverage.
- Team building events & opportunities.
Pay Range: £115,000 - £130,000 GBP
Director of Demand Gen, International in London employer: Sayari: Sayari
Sayari is an exceptional employer, offering a vibrant and collaborative work culture that thrives on innovation and teamwork. With a strong commitment to employee growth, Sayari provides limitless learning opportunities, competitive compensation, and generous benefits, including flexible schedules and a robust pension plan. Located in Washington, D.C., employees enjoy the unique advantage of being at the heart of economic security and commercial risk, working alongside industry leaders to make a meaningful impact globally.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Demand Gen, International in London
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the industry. Attend events, join online forums, and don’t be shy about reaching out to people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in demand generation. Make it easy for potential employers to see your value.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and come armed with questions that show you’re genuinely interested. Practice your pitch so you can confidently explain how your experience aligns with their needs.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re proactive and really keen on joining our team at StudySmarter!
We think you need these skills to ace Director of Demand Gen, International in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director of Demand Gen role. Highlight your experience in B2B demand generation and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Showcase Your Leadership Skills:Since this role involves managing a team, it's crucial to demonstrate your leadership style and past successes in mentoring others. Share examples of how you've built high-performing teams and driven results in previous positions. We love a good success story!
Be Data-Driven:Given the analytical nature of the role, make sure to include any relevant metrics or data that showcase your impact on revenue growth and pipeline creation. We’re all about using data to drive decisions, so show us how you’ve done this in your past roles.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Sayari: Sayari
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in the latest trends and tools in demand generation, especially those relevant to B2B tech. Brush up on your knowledge of platforms like Marketo, HubSpot, and 6sense, as they’ll likely come up in conversation.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you’ve successfully managed teams in the past. Highlight specific examples where you’ve mentored team members or driven alignment between marketing and sales, as this role requires a high-agency leadership style.
✨Demonstrate Analytical Skills
Be ready to talk about how you’ve used data to drive decisions in your previous roles. Bring examples of complex attribution models or funnel analyses you've built, and how they contributed to revenue growth. This will show your analytical orientation is spot on.
✨Connect with Their Mission
Familiarise yourself with Sayari’s mission and the industries they serve. Be prepared to discuss how your experience aligns with their goals, particularly in economic security and commercial risk. Showing genuine interest in their work can set you apart from other candidates.
