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- Tasks: Lead innovative marketing campaigns for the global automotive industry and drive revenue growth.
- Company: Join a leading B2B media and events business with a dynamic culture.
- Benefits: Enjoy 25 days off, private medical insurance, and performance bonuses.
- Why this job: Make an impact in a fast-paced environment while growing your marketing skills.
- Qualifications: 5-7 years in B2B marketing and experience managing teams.
- Other info: Collaborate with creative minds and enjoy regular company events.
The predicted salary is between 36000 - 60000 £ per year.
A leading B2B media and events business serving the global automotive industry is seeking a Senior Marketing Manager to join its growing marketing team. This strategic, results-driven role will lead integrated marketing campaigns across multiple automotive-focused brands, with a strong emphasis on driving revenue growth for live and virtual events and subscription-based products. The successful candidate will play a key role in audience acquisition, engagement, and retention across a highly engaged global professional audience.
Key Responsibilities
- Develop and execute marketing strategies that support revenue growth for events and subscriptions.
- Identify and target key audience segments across the automotive ecosystem, including OEMs, Tier suppliers, aftermarket, and mobility technology providers.
- Align marketing activity with wider business objectives through close collaboration with editorial, sales, events, product, data, and finance teams.
- Lead integrated marketing campaigns across digital and offline channels, including email, social, paid media, SEO, and partnerships.
- Manage the full event marketing lifecycle, from launch and promotion through to post-event engagement and performance analysis.
- Deliver campaigns that support subscription acquisition, retention, and upsell.
- Ensure all marketing messaging is of the highest quality and aligned with brand guidelines and tone of voice.
- Work closely with editorial and creative teams to deliver compelling campaign assets aligned to a 12-month content calendar.
- Monitor KPIs and campaign performance using tools such as Google Analytics, Dotdigital, CRM systems, and paid media platforms.
- Use testing, insight, and data analysis to continually improve targeting, messaging, and conversion.
- Line manage a Senior Marketing Executive, ensuring delivery to a high standard and on time.
- Oversee external agencies and suppliers where required.
- Act as a role model for best practice in campaign management and cross-functional collaboration.
About the Candidate
The ideal candidate is a commercially minded B2B marketer who thrives in a fast-paced, content-led environment and enjoys taking ownership of complex, multi-channel campaigns.
Required experience and skills
- 5–7 years’ experience in B2B marketing, ideally within events, media, and/or subscriptions.
- 1–2 years’ experience managing or mentoring junior team members.
- Proven track record of driving audience and revenue growth through marketing.
- Strong project management and organisational skills.
- Hands-on experience with marketing platforms such as Dotdigital, CRM systems, Google Analytics, and LinkedIn Campaign Manager.
25 days’ annual leave plus bank holidays. Birthday day off. Performance-related bonus scheme. Private medical insurance. Enhanced family leave, sick pay, and income protection. Modern, refurbished London office and regular company events.
Seniority level: Mid-Senior level. Employment type: Full-time.
If this role sounds of interest, get in touch with our team today!
Senior Marketing Manager employer: SAVVY RECRUITMENT
Contact Detail:
SAVVY RECRUITMENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Tailor your answers to show how your experience aligns with their goals, especially in driving revenue growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in B2B marketing, especially in events and subscriptions, and showcase any relevant achievements that demonstrate your ability to drive audience and revenue growth.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use it to explain how your skills align with our needs, particularly in managing integrated marketing campaigns and collaborating across teams. Keep it engaging and concise!
Showcase Your Campaign Successes: In your application, don’t forget to include specific examples of successful marketing campaigns you've led. We want to see how you’ve used data and insights to optimise performance and achieve results, so be sure to quantify your successes where possible.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you’re considered for the role without any hiccups. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at SAVVY RECRUITMENT
✨Know Your Audience
Before the interview, research the company’s target audience and their needs within the automotive industry. Understanding who they are marketing to will help you tailor your responses and demonstrate your strategic thinking.
✨Showcase Your Campaign Successes
Prepare specific examples of successful integrated marketing campaigns you've led in the past. Highlight how these campaigns drove revenue growth and audience engagement, as this aligns perfectly with the role's key responsibilities.
✨Familiarise Yourself with Tools
Brush up on your knowledge of marketing platforms mentioned in the job description, like Google Analytics and Dotdigital. Be ready to discuss how you've used these tools to monitor KPIs and optimise campaigns in your previous roles.
✨Emphasise Collaboration Skills
Since the role requires close collaboration with various teams, be prepared to share examples of how you've successfully worked with editorial, sales, and creative teams in the past. This will show that you can thrive in a cross-functional environment.
