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- Tasks: Lead business development and drive growth for large-scale B2B events.
- Company: Join an established B2B events business with a dynamic and innovative culture.
- Benefits: Enjoy a hybrid work model and the chance to shape commercial strategies.
- Why this job: Be part of a fast-paced environment where your skills can shine and make an impact.
- Qualifications: Proven B2B sales experience, ideally in exhibitions or media, with strong negotiation skills.
- Other info: Opportunity to mentor a sales team and manage high-value partnerships.
The predicted salary is between 48000 - 84000 £ per year.
An established B2B events business is looking for a strategic and commercially minded Head of Business Development to drive growth across a portfolio of large-scale professional shows. This senior-level role is ideal for someone with a strong background in media or exhibition sales who thrives in a fast-paced environment and is comfortable leading high-value partnerships, securing new business, and shaping revenue strategies across multiple streams, including stand sales, sponsorship, and digital solutions.
The successful candidate will take ownership of sales leadership, team management, and long-term client development while contributing directly to commercial strategy, financial forecasting, and innovation across the group. They will be expected to manage their own sales pipeline while also mentoring the wider team, developing high-impact proposals, and ensuring performance metrics are consistently met. This role would suit someone highly motivated, with excellent negotiation skills, and a passion for identifying new opportunities and unlocking value in a competitive commercial landscape.
- Driving new business and managing high-value commercial partnerships across events, sponsorship, and digital solutions
- Leading and mentoring a sales team to exceed targets and maintain a high-performance culture
- Developing and executing commercial strategies based on market insight and client needs
- Managing key client relationships, including complex negotiations and long-term account growth
- Overseeing sales forecasting, CRM reporting, and cross-functional collaboration to support overall event delivery
Proven experience in B2B sales, ideally within exhibitions, events, or media, with a strong track record in both new business and account growth. Confident leading high-value commercial conversations, including sponsorship, stand space, and digital sales. Skilled in managing and motivating a sales team while contributing personally to revenue generation.
Sales Director (B2B) - Hybrid employer: SAVVY RECRUITMENT
Contact Detail:
SAVVY RECRUITMENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director (B2B) - Hybrid
✨Tip Number 1
Network strategically within the B2B events industry. Attend relevant trade shows, conferences, and networking events to connect with key players and decision-makers. Building relationships in this space can give you insights into potential opportunities and help you stand out.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed sales teams in the past. Highlight any specific strategies you've implemented that led to exceeding targets or improving team performance, as this will resonate well with our expectations for the role.
✨Tip Number 3
Familiarise yourself with the latest trends in the B2B events sector, especially around digital solutions and sponsorship opportunities. Being knowledgeable about current market dynamics will not only prepare you for interviews but also demonstrate your proactive approach to driving growth.
✨Tip Number 4
Prepare to discuss your experience with CRM systems and sales forecasting. Be ready to provide examples of how you've used data to inform your sales strategies and improve client relationships, as this is crucial for managing your own sales pipeline effectively.
We think you need these skills to ace Sales Director (B2B) - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B sales, particularly within exhibitions or events. Emphasise your achievements in driving growth and managing high-value partnerships.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and the company. Discuss how your background aligns with their needs, focusing on your strategic mindset and negotiation skills.
Showcase Relevant Experience: When detailing your work history, focus on specific examples where you successfully led a sales team, developed commercial strategies, or secured new business. Use metrics to quantify your success.
Highlight Leadership Skills: Since this role involves mentoring a sales team, be sure to mention any leadership experience you have. Discuss how you've motivated teams to exceed targets and foster a high-performance culture.
How to prepare for a job interview at SAVVY RECRUITMENT
✨Showcase Your Strategic Mindset
As a Sales Director, you'll need to demonstrate your ability to develop and execute commercial strategies. Prepare examples of how you've successfully driven growth in previous roles, particularly in B2B environments, and be ready to discuss your approach to market insights and client needs.
✨Highlight Your Leadership Skills
This role involves leading and mentoring a sales team, so it's crucial to showcase your leadership experience. Share specific instances where you've motivated a team to exceed targets and fostered a high-performance culture, as well as how you handle team dynamics and individual development.
✨Prepare for Complex Negotiations
Given the emphasis on managing high-value partnerships and complex negotiations, be prepared to discuss your negotiation tactics. Bring examples of successful deals you've closed, especially those involving sponsorships or large-scale events, and explain how you navigated challenges during the process.
✨Demonstrate Your Passion for New Opportunities
The ideal candidate is someone who thrives on identifying new opportunities. Be ready to talk about how you've unlocked value in competitive landscapes and share your thoughts on emerging trends in the B2B events sector that could impact future strategies.
