A leading international B2B media and information business is seeking a commercially driven Marketing Director to lead the marketing function across a portfolio of subscription-led brands.
This is a senior leadership opportunity for an experienced B2B marketer with a strong track record in paid content, subscriptions, corporate licensing and revenue growth within a media, publishing, events or content-led environment.
You will be responsible for shaping and delivering marketing strategy, driving commercial performance, leading a high-performing team, and building scalable, data-led programmes that support subscription and corporate licence growth.
Key responsibilities:
- Owning and delivering annual marketing-driven revenue targets, with accountability for commercial performance and profitability
- Developing and executing strategic marketing plans aligned to wider business objectives and growth priorities
- Leading subscription and corporate licence acquisition, retention and yield growth
- Partnering closely with sales, commercial and senior leadership teams to drive qualified lead generation and revenue opportunities
- Overseeing multi-channel marketing activity across a portfolio of brands, ensuring strong ROI and performance optimisation
- Building and evolving data-driven marketing strategies, including lead generation, nurturing, scoring and customer engagement programmes
- Using market insight, analytics and performance data to identify growth opportunities and inform decision making
- Leading content marketing initiatives that support paid content, product growth and audience development
- Managing budgets, forecasting and commercial reporting in partnership with finance stakeholders
- Developing, coaching and inspiring a multi-brand marketing team while fostering a culture of high performance and continuous improvement
- Acting as the senior marketing voice within the business, championing innovation, best practice and strategic impact
About you:
- Significant senior-level experience in a B2B media, publishing, events, subscriptions or paid content environment
- Strong commercial acumen and experience owning revenue, budgets and forecasting
- Deep expertise across digital and performance marketing channels
- Strong analytical capability with experience leveraging data, insight and modeling to improve outcomes
- Proven leadership experience managing teams, stakeholders and multiple priorities within complex organizations
- Excellent communication and influencing skills, with the ability to operate effectively at senior leadership level
- A creative, solutions-focused approach combined with strong strategic thinking and execution capability
