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- Tasks: Lead innovative marketing campaigns to drive revenue growth for events and subscriptions.
- Company: Dynamic B2B media and events business in the automotive industry.
- Benefits: 25 days annual leave, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in a fast-paced environment while shaping marketing strategies.
- Qualifications: 5-7 years in B2B marketing with strong project management skills.
- Other info: Collaborative culture with opportunities to mentor junior team members.
The predicted salary is between 36000 - 60000 £ per year.
A leading B2B media and events business serving the global automotive industry is seeking a Senior Marketing Manager to join its growing marketing team. This strategic, results-driven role will lead integrated marketing campaigns across multiple automotive-focused brands, with a strong emphasis on driving revenue growth for live and virtual events and subscription-based products. The successful candidate will play a key role in audience acquisition, engagement, and retention across a highly engaged global professional audience.
Key Responsibilities
- Develop and execute marketing strategies that support revenue growth for events and subscriptions.
- Identify and target key audience segments across the automotive ecosystem, including OEMs, Tier suppliers, aftermarket, and mobility technology providers.
- Align marketing activity with wider business objectives through close collaboration with editorial, sales, events, product, data, and finance teams.
- Lead integrated marketing campaigns across digital and offline channels, including email, social, paid media, SEO, and partnerships.
- Manage the full event marketing lifecycle, from launch and promotion through to post-event engagement and performance analysis.
- Deliver campaigns that support subscription acquisition, retention, and upsell.
- Ensure all marketing messaging is of the highest quality and aligned with brand guidelines and tone of voice.
- Work closely with editorial and creative teams to deliver compelling campaign assets aligned to a 12-month content calendar.
- Monitor KPIs and campaign performance using tools such as Google Analytics, Dotdigital, CRM systems, and paid media platforms.
- Use testing, insight, and data analysis to continually improve targeting, messaging, and conversion.
- Line manage a Senior Marketing Executive, ensuring delivery to a high standard and on time.
- Oversee external agencies and suppliers where required.
- Act as a role model for best practice in campaign management and cross-functional collaboration.
About the Candidate
The ideal candidate is a commercially minded B2B marketer who thrives in a fast-paced, content-led environment and enjoys taking ownership of complex, multi-channel campaigns.
Required experience and skills
- 5–7 years’ experience in B2B marketing, ideally within events, media, and/or subscriptions.
- 1–2 years’ experience managing or mentoring junior team members.
- Proven track record of driving audience and revenue growth through marketing.
- Strong project management and organisational skills.
- Hands-on experience with marketing platforms such as Dotdigital, CRM systems, Google Analytics, and LinkedIn Campaign Manager.
25 days’ annual leave plus.
Senior Marketing Manager in London employer: SAVVY RECRUITMENT
Contact Detail:
SAVVY RECRUITMENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Tailor your answers to show how your experience aligns with their goals, especially in driving revenue growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in B2B marketing, especially in events and subscriptions, and showcase any relevant achievements that demonstrate your ability to drive audience and revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific campaigns you've led and how they align with the responsibilities outlined in the job description. Keep it engaging and personal!
Showcase Your Skills: Don’t forget to highlight your hands-on experience with marketing platforms like Dotdigital and Google Analytics. Mention any tools you’ve used to monitor KPIs and optimise campaigns, as this will show us you’re ready to hit the ground running.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at SAVVY RECRUITMENT
✨Know Your Audience
Before the interview, research the company and its target audience. Understand the automotive ecosystem and be ready to discuss how you can engage OEMs, Tier suppliers, and other key segments. This shows that you’re not just a marketer but someone who understands the industry.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated marketing campaigns you've led in the past. Highlight your role in driving revenue growth and audience engagement. Use metrics to back up your claims, as numbers speak volumes in marketing!
✨Familiarise Yourself with Tools
Brush up on the marketing platforms mentioned in the job description, like Google Analytics and Dotdigital. Be ready to discuss how you’ve used these tools to monitor KPIs and optimise campaigns. This will demonstrate your hands-on experience and technical know-how.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, prepare to talk about your experience in cross-functional collaboration. Share examples of how you’ve aligned marketing strategies with sales, editorial, and product teams to achieve common goals.
