At a Glance
- Tasks: Lead marketing strategy and drive revenue growth for subscription-led brands.
- Company: Leading international B2B media and information business with a dynamic culture.
- Benefits: Up to £80K salary, car allowance, hybrid work model, and career development opportunities.
- Other info: Join a high-performing team and make a significant impact on business growth.
- Why this job: Shape the future of marketing in a fast-paced, innovative environment.
- Qualifications: Senior-level experience in B2B media, strong commercial acumen, and leadership skills.
The predicted salary is between 70000 - 80000 £ per year.
A leading international B2B media and information business is seeking a commercially driven Marketing Director to lead the marketing function across a portfolio of subscription-led brands. This is a senior leadership opportunity for an experienced B2B marketer with a strong track record in paid content, subscriptions, corporate licensing and revenue growth within a media, publishing, events or content-led environment.
You will be responsible for shaping and delivering marketing strategy, driving commercial performance, leading a high-performing team, and building scalable, data-led programmes that support subscription and corporate licence growth.
Key responsibilities:- Owning and delivering annual marketing-driven revenue targets, with accountability for commercial performance and profitability
- Developing and executing strategic marketing plans aligned to wider business objectives and growth priorities
- Leading subscription and corporate licence acquisition, retention and yield growth
- Partnering closely with sales, commercial and senior leadership teams to drive qualified lead generation and revenue opportunities
- Overseeing multi-channel marketing activity across a portfolio of brands, ensuring strong ROI and performance optimisation
- Building and evolving data-driven marketing strategies, including lead generation, nurturing, scoring and customer engagement programmes
- Using market insight, analytics and performance data to identify growth opportunities and inform decision making
- Leading content marketing initiatives that support paid content, product growth and audience development
- Managing budgets, forecasting and commercial reporting in partnership with finance stakeholders
- Developing, coaching and inspiring a multi-brand marketing team while fostering a culture of high performance and continuous improvement
- Acting as the senior marketing voice within the business, championing innovation, best practice and strategic impact
- Significant senior-level experience in a B2B media, publishing, events, subscriptions or paid content environment
- Demonstrable success delivering corporate licence / enterprise subscription revenue growth
- Strong commercial acumen and experience owning revenue, budgets and forecasting
- Deep expertise across digital and performance marketing channels
- Strong analytical capability with experience leveraging data, insight and modelling to improve outcomes
- Proven leadership experience managing teams, stakeholders and multiple priorities within complex organisations
- Excellent communication and influencing skills, with the ability to operate effectively at senior leadership level
- A creative, solutions-focused approach combined with strong strategic thinking and execution capability
Marketing Director in London employer: SAVVY RECRUITMENT
As a leading international B2B media and information business, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to excel. With a strong focus on professional development, we offer ample opportunities for growth and innovation, ensuring that our Marketing Director will thrive in a collaborative environment while driving impactful strategies. Located in London, our hybrid working model provides flexibility, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want you to walk in feeling confident and ready to show how you can drive their marketing strategy forward.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in revenue growth and team leadership. We want them to see the value you can bring to their business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re here to help you every step of the way, so let’s make it happen together!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in B2B marketing, subscriptions, and revenue growth. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Marketing Director role. Share specific examples of your past successes and how they relate to our needs.
Showcase Your Leadership Skills:As a senior role, we’re keen to see your leadership style. Mention how you've developed and inspired teams in the past, and how you plan to do the same with us at StudySmarter.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at SAVVY RECRUITMENT
✨Know Your Numbers
As a Marketing Director, you'll need to demonstrate your understanding of revenue growth and performance metrics. Brush up on key figures from your previous roles, such as revenue targets you've met or exceeded, and be ready to discuss how you achieved those results.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing and executing marketing strategies. Think of specific examples where your strategic planning led to successful outcomes, especially in subscription and corporate licensing contexts. This will show that you can align marketing efforts with broader business objectives.
✨Highlight Team Leadership Skills
This role requires strong leadership, so be ready to share stories about how you've developed and inspired teams in the past. Discuss your approach to coaching and fostering a high-performance culture, as well as any challenges you've faced and how you overcame them.
✨Be Data-Driven
Since the job involves building data-led programmes, come prepared with examples of how you've used analytics to drive marketing decisions. Talk about specific tools or methodologies you've employed to gather insights and how those insights have informed your marketing strategies.
