At a Glance
- Tasks: Drive revenue through sponsorship and supplier sales across exciting B2B events.
- Company: Join a dynamic international events company with a collaborative vibe.
- Benefits: Competitive salary, commission structure, and clear career progression opportunities.
- Other info: Work with international clients and enjoy a fast-paced, rewarding environment.
- Why this job: Be part of a high-performing team and make an impact in the events industry.
- Qualifications: Experience in B2B sales, strong consultative skills, and a proven track record.
The predicted salary is between 40000 - 50000 £ per year.
An ambitious international B2B events company is looking for a commercially driven Sales Manager to join its growing team. The role will involve managing revenue generation across multiple event portfolios throughout the year, with responsibility for both new business development and account growth.
The Sales Manager will be responsible for driving supplier and sponsorship revenue across several established event portfolios. Working across approximately 4–5 events annually, the successful candidate will manage the full sales cycle, maintain a strong pipeline and consistently deliver against weekly revenue targets. This role suits someone who thrives in a fast-paced commercial environment, enjoys consultative selling and is confident building long-term client relationships.
- Generate sponsorship and supplier revenue across multiple B2B events
- Manage and deliver against weekly and event-based revenue targets
- Build strong client relationships through a consultative sales approach
- Identify and win new business through proactive outreach, referrals, LinkedIn and market research
- Maintain a healthy sales pipeline with accurate forecasting and reporting
- Maximise commercial opportunities through upselling, sponsorship and repeat business
- Keep CRM systems fully updated with pipeline activity and forecasts
- Work collaboratively with marketing, operations and delivery teams to support event success
- Attend events onsite to manage client relationships and support rebookings
Experience within B2B events, exhibitions, sponsorship, media or a similar commercial sales environment. Proven track record of achieving or exceeding revenue targets. Strong new business and consultative sales skills. Confident engaging with senior stakeholders and decision‑makers. Comfortable managing multiple projects and deadlines simultaneously. Highly organised with strong pipeline management and forecasting ability. Experience using CRM systems such as Salesforce. Positive, proactive and commercially driven mindset.
What’s on Offer:
- Opportunity to join a growing international events business
- High‑performing and collaborative team environment
- Clear progression opportunities into senior commercial or portfolio management roles
- Exposure to premium, relationship‑led events and international clients
- Competitive salary and commission structure
If you are a driven sales professional looking for your next step within the events space, we would love to hear from you.
B2B Events Sales Manager – Sponsorship & Growth employer: SAVVY RECRUITMENT
Join an ambitious international B2B events company that champions a high-performing and collaborative team culture, offering clear progression opportunities into senior roles. With a focus on consultative selling and relationship-building, you'll thrive in a fast-paced environment while enjoying competitive salary and commission structures, as well as exposure to premium events and international clients.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Events Sales Manager – Sponsorship & Growth
✨Tip Number 1
Network like a pro! Attend industry events and connect with potential clients and colleagues. Don’t be shy to introduce yourself and share what you do – it’s all about building those relationships!
✨Tip Number 2
Leverage LinkedIn to its fullest! Reach out to decision-makers in your target companies, share relevant content, and engage with their posts. This can help you get noticed and open doors for conversations.
✨Tip Number 3
Stay organised with your sales pipeline. Use a CRM system to keep track of your leads and follow-ups. This will not only help you forecast better but also ensure you never miss an opportunity to close a deal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to get your application seen by the right people. Plus, we love seeing candidates who are proactive and take that extra step!
We think you need these skills to ace B2B Events Sales Manager – Sponsorship & Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of B2B Events Sales Manager. Highlight your experience in managing revenue generation and building client relationships, as these are key for us.
Craft a Compelling Cover Letter:Use your cover letter to showcase your consultative sales approach and how you've successfully driven sponsorship revenue in the past. This is your chance to show us your personality and passion for the events industry!
Showcase Your Achievements:Don’t just list your responsibilities; tell us about your successes! Include specific examples of how you’ve exceeded revenue targets or built strong client relationships. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at SAVVY RECRUITMENT
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific revenue targets you've met or exceeded in previous roles. This will show your potential employer that you’re results-driven and understand the importance of hitting those targets.
✨Research the Events
Dive deep into the company’s event portfolios. Understand their target audience, key sponsors, and what makes each event unique. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role and the company.
✨Showcase Your Consultative Selling Skills
Prepare examples of how you've successfully built long-term client relationships through consultative selling. Highlight instances where you identified client needs and tailored solutions accordingly. This will illustrate your ability to engage with senior stakeholders effectively.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific sales scenarios, such as managing a difficult client or upselling a sponsorship package. Think through your approach beforehand so you can respond confidently and demonstrate your problem-solving skills.
