At a Glance
- Tasks: Lead digital marketing strategies and create engaging content for Highcross Leicester.
- Company: Join a vibrant shopping centre with a focus on innovation and community engagement.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to collaborate and grow within a supportive team.
- Why this job: Make a real impact on the shopping experience while showcasing your creativity.
- Qualifications: Experience in digital marketing, creative skills in content creation, and strong analytical abilities.
The predicted salary is between 28000 - 42000 £ per year.
The Digital Marketing Manager is a key role within the Marketing Team, responsible for the delivery of the digital marketing strategy and growth of Highcross's social media presence across all platforms. Supporting the Head of Marketing to deliver compelling marketing campaigns that drive brand metrics, footfall, retailer sales and market share for the shopping centre, in-line with the centre business plan.
Working in collaboration with the wider marketing team and business to ensure that all campaigns are fully integrated and visible in the right place, at the right time and target appropriate customer profiles. The Digital Marketing Manager will ensure all digital communication channels remain up to date and enticing to customers, utilising data systems and sources to build customer insights that inform business and marketing decisions, measuring and reporting on the performance of all digital marketing activity. Deputise for the Head of Marketing, providing leadership to the marketing and centre teams (as required).
Key Responsibilities- Work with the Head of Marketing to lead on the delivery of the annual marketing strategy and tactical plan.
- Lead the centre's digital marketing strategy to engage and drive visitors to the centre using the website, emails, SEO and social media, ensuring full alignment to the business plan.
- Responsible for digital partners, agencies (including data host), marketing tools and strategies.
- Lead integrated digital marketing campaigns from concept to execution in collaboration with the wider marketing team. Monitor performance and optimise where necessary.
- Be responsible for the centre website ensuring it remains user-friendly on all touchpoints, offers engaging content, enables customers to book tickets to events and is up-to-date with all centre information.
- Plan website enhancements and developments with agencies where required.
- Be responsible for the centre social media strategy. Work with retailers and the wider marketing team to develop an engaging content calendar.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Create and monitor a content marketing plan across all platforms, including all content touchpoints, including digital assets, videos, graphics, and multimedia content to ensure it aligns with brand guidelines for voice, optimisation and suitability.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Ensure that all digital communications are in line with brand guidelines and policies.
- Regularly communicate with stores, to ensure occupiers are fully aware of upcoming initiatives or opportunities to get involved in centre activities and are fully engaged with the available digital marketing support.
- Continuously identify and curate engaging content from within the centre and amplify locally across the centre website and relevant channels, giving people even more reasons to visit the centre.
- Collaborate with team members and senior leadership to develop new ideas and investigate emerging opportunities.
- Provide editing and proofing for all junior staff members.
- To deputise for the Head of Marketing and be part of the duty management team and rota which will include on call and weekend working in line with centre's out-of-hours press support and duty management rota / needs of the business.
- To support the Head of Marketing with any reactive media, including crisis management situations.
- Any other duties as appropriate.
- Marketing experience across the full mix, with experience from a relevant sector such as a shopping centre, retailer, event venue or in the leisure industry.
- Demonstrable creative skills in InDesign/Adobe for asset creation – for both static and moving/video content.
- Experience of influencer liaison and briefing.
- CMS experience.
- E-Comms experience.
- Reporting and Evaluation experience.
- Budget management.
- Demonstrable skills in understanding different digital channels.
- Demonstrable skills in undertaking and understanding targeted digital ad campaigns – META would be preferable.
- Commercial awareness.
- Collaborative, proactive attitude.
- Strong, confident, open and influential stakeholder manager.
- Good negotiation skills.
- Working Hours - 40hrs which will include on call and weekend working in line with centre's duty management rota / needs of the business.
- Salary - £35,000
Digital Marketing Manager - Highcross Leicester in Melrose employer: Savills
Highcross Leicester is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are at the forefront of our digital marketing initiatives. With a focus on employee growth, we offer opportunities for professional development and leadership roles, ensuring that our team members thrive in their careers while contributing to the vibrant community of Leicester. Our commitment to a supportive environment, coupled with competitive benefits, makes Highcross an attractive place for those seeking meaningful and rewarding employment in the retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Highcross Leicester in Melrose
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Savills and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Savills are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Savills on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Savills. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Highcross Leicester in Melrose
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Savills. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Savills:Show us that you’ve done your homework! In your application, briefly mention what you admire about Savills’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Savills
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Savills will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Savills, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
