At a Glance
- Tasks: Engage communities and drive marketing campaigns at Lakeside Shopping Centre.
- Company: Lakeside Shopping Centre, a top shopping and entertainment destination in Essex.
- Benefits: Competitive salary, vibrant work environment, and opportunities for community engagement.
- Other info: Flexible hours with exciting events and growth opportunities.
- Why this job: Make a real impact by connecting with the community and enhancing customer experiences.
- Qualifications: 3+ years in marketing or community management with strong digital skills.
The predicted salary is between 31000 - 31000 £ per year.
Lakeside Shopping Centre, situated in the heart of West Thurrock, Essex, is recognised as one of the region’s premier shopping and entertainment destinations, providing an exceptional experience for visitors of all ages. Home to more than 250 retail stores showcasing a wide range of brands, alongside diverse dining options and a variety of entertainment venues, it offers the ultimate experience in shopping, dining, and leisure. Through regular events, promotions, and a strong commitment to outstanding customer service, Lakeside Shopping Centre remains a vibrant hub for both local residents and visitors from further afield.
The Marketing & Community Executive will play a key role in ensuring campaigns are engaging, community-focused, and commercially effective, supporting the Head of Marketing in brand positioning, customer experience, and stakeholder engagement. To foster and develop long‑term community relations and support between the centre and our respective local/regional communities, in line with Lakeside’s corporate responsibility strategy and the strategy of the Savills Group.
Key Outcomes- Delivery of the Head of Marketing’s strategy with a clear focus on digital, events, and community engagement.
- High-quality digital presence across all channels, consistent with brand guidelines.
- Tangible, target audience focused in-centre experiences that drive footfall and sales linking back to the marketing strategy.
- Strong community partnerships and measurable CSR outcomes.
- Work closely with the Marketing team to implement the centre’s annual marketing business plan.
- Curate and publish engaging content from retailers, commercialisation partners, and community initiatives in line with target audiences.
- Manage retailer communications, brand promotions, and digital content opportunities.
- Support Marketing in creating marketing assets and collateral for campaigns, commercialisation, and CSR initiatives.
- Weekend social media cover will be shared on a rotational basis between this role and other members of the marketing team.
- Build strong links with schools, colleges, and community groups through visits, presentations, and collaborative projects.
- Support with the centre’s staff volunteering programme, tracking and reporting activity.
- Support in chairing/ coordinating charity and CSR initiatives, ensuring alignment with the corporate responsibility strategy.
- Foster partnerships with local organisations and networks (e.g., Chamber of Commerce, local festivals, charities).
- Assist with reporting on community budgets and CSR achievements.
- Support Marketing in planning and delivering an annual calendar of in‑centre events and activations including seasonal campaigns (Easter, Halloween, Christmas, summer holidays) with a focus on family‑friendly and community‑led experiences.
- Support during events, coordinating with agencies, suppliers, and centre management.
- Work with commercialisation partners to integrate brand activations, pop‑ups, and experiential elements into the wider programme.
- Attendance at weekend events will be agreed with the Head of Marketing.
- Provide support with crisis communications and customer engagement where required.
- Minimum 3 years’ experience in marketing, digital, or community management.
- Proven track record of delivering events and campaigns from concept through to completion.
- Strong knowledge of digital marketing (social media, website CMS, CRM).
- Excellent communication skills, with the ability to build and maintain relationships with stakeholders at all levels.
- Strong organisational and time management skills, with ability to handle multiple projects.
- Budget management and reporting experience.
- Flexibility to work evenings and weekends as required.
- Industry‑recognised marketing qualification (CIM or equivalent).
- Experience in retail, leisure, hospitality, or destination marketing.
- Knowledge of Lakeside’s local community and customer base.
- Familiarity with creative tools (Canva, Adobe Suite) and social scheduling platforms.
Working Hours - 40hrs
Salary - Up to £31,000
Marketing & Community Executive - Lakeside Shopping Centre Business Operations · Lakeside Shopp[...] employer: Savills Company
Lakeside Shopping Centre is an exceptional employer, offering a vibrant work culture that prioritises community engagement and employee development. With a focus on creativity and collaboration, the Marketing & Community Executive role provides opportunities to lead impactful campaigns and foster strong local partnerships, all within one of Essex's premier shopping destinations. Employees benefit from a supportive environment, competitive salary, and the chance to make a meaningful difference in the community through various CSR initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Community Executive - Lakeside Shopping Centre Business Operations · Lakeside Shopp[...]
✨Tip Number 1
Get to know the Lakeside Shopping Centre inside out! Familiarise yourself with their events, community initiatives, and marketing strategies. This way, when you land that interview, you can show off your knowledge and passion for the role.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, join relevant groups, and engage in conversations about the centre. Building connections can give you insider info and might even lead to a referral.
✨Tip Number 3
Showcase your creativity! Prepare a mini marketing campaign idea tailored for Lakeside. Presenting your own concepts during interviews can really set you apart and demonstrate your proactive approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Lakeside team.
We think you need these skills to ace Marketing & Community Executive - Lakeside Shopping Centre Business Operations · Lakeside Shopp[...]
Some tips for your application 🫡
Show Your Passion for Community Engagement:When writing your application, let us see your enthusiasm for community-focused initiatives. Share any relevant experiences where you've successfully built relationships with local groups or organised events that brought people together.
Highlight Your Digital Savvy:Make sure to showcase your digital marketing skills in your application. We want to know how you've used social media, websites, and other digital tools to engage audiences and drive results in past roles.
Be Specific About Your Achievements:Instead of just listing your responsibilities, tell us about the impact you made in previous positions. Use numbers and examples to illustrate how your contributions led to successful campaigns or community projects.
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Savills Company
✨Know Your Audience
Before the interview, take some time to research Lakeside Shopping Centre and its community. Understand their marketing strategies, recent events, and how they engage with local residents. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past work that demonstrate your skills in marketing, community management, and event planning. Highlight any successful campaigns you've led or community initiatives you've been part of. This will give the interviewers a clear picture of what you can bring to the table.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle certain situations, like managing a crisis during an event or engaging with a difficult stakeholder. Think through potential scenarios beforehand and prepare your responses to showcase your problem-solving skills and adaptability.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask. Inquire about the centre's upcoming events, community partnerships, or how they measure the success of their marketing campaigns. This shows your enthusiasm for the role and helps you gauge if it's the right fit for you.
