Marketing Assistant - Designer Outlet East Midlands Business Operations · Designer Outlet East [...]

Purpose of the Role

Support the Marketing Manager in executing the agreed annual marketing plan to achieve the set centre specific marketing objective to deliver the budgeted levels of footfall and sales and attain the desired customer profile. Ownership of the day‑to‑day management of owned digital channels including the Centre website and social media channels, email newsletters and support co‑ordination of digital PR and digital advertising activities.

Key Responsibilities

• Develop a comprehensive social content plan that delivers the centre marketing objectives under the guidance of the Marketing Manager and Partner Marketing agency.
• Create and brief premium quality photo and video assets for all organic social media channels & website that are in line with guidelines.
• Ensure the respective centre website is up to date with campaigns, offers, brands and news in accordance with both the monthly content plan and any ad hoc content deliverables.
• Work directly with the Marketing Manager to ensure the digital strategy is clearly targeted to drive performance.
• Work with the Retail Team to liaise with brands at both regional and centre level, to support sales, generate new opportunities and promote offers to enhance commercial performance.
• Collate and analyse all online tracking and analytics available, to assess the effectiveness for all paid and non‑paid digital activity, plus general and competitor trends.
• Ensure all content is correctly updated through the Content Management System (CMS).
• Assist in developing digital partnerships locally to increase social media followers and engagement.
• Optimise the digital component of local tactical marketing campaigns including email, social and website.
• Support the Marketing Manager in coordinating and implementing seasonal campaigns, centre events and promotions in line with regional objectives, ensuring a balanced calendar of activities in accordance with footfall and sales phasing of the centre.
• Assist the Marketing Manager by liaising with network agencies to develop and deliver a communication strategy to support the annual marketing plan, including PR initiatives, media, CRM, website, and sponsorship.
• Conduct and collate research provided by our Partner Marketing agency local agencies, so that the Marketing Manager has digital/competitor marketing intelligence to facilitate data driven decision‑making for future activity.
• Liaise with Guest Experience teams to ensure effective communication and implementation of relevant marketing activities (including customer data capture).
• Collate and process marketing financial administration to assist the Marketing Manager in monitoring and reporting on centre marketing budgets to ensure that expenditure meets targets and relevant parties are kept informed of performance.
• A key part of the role will require you to undertake Duty Management cover for the centre, during which you will be responsible for the health and safety of all customers and employees. This will require working until late during the week and at weekends as part of a rota.
• Duty management of social media channels at weekends and evenings (on a rota basis).
• You are responsible for fully complying with the company’s policies and procedures. At all times you should act in the company’s best interests and in the best interests of those entities which we represent.

Skills, Knowledge and Experience

• Marketing/ PR qualification certificate or diploma is desirable.
• Experience of managing, maintaining, and creating engaging content for social media channels.
• Relevant marketing/PR experience.
• Experience of a customer handling environment.
• Fluent English, written and spoken.
• IT skills: Advanced level Microsoft Word, PowerPoint.
• IT skills: Intermediate level Microsoft Excel, Outlook & Adobe Photoshop.
• You can put the customer first and you’re able to provide a helpful and polite service.
• You can use a full range of Microsoft 365 applications inc. Word, Excel, PowerPoint, Outlook.
• Reliable, helpful, on time and well presented.
• You can work in a friendly but fast paced team, alongside other departments or alone under the direction of a senior colleague.
• Good written and verbal communication.
• You can sensitively handle confidential information.
• You have good organisation, you can manage your time to get your tasks done and with guidance you can prioritise in a calm way.
• You can work to deadlines.
• You’re careful, conscientious and can see the detail but not get bogged down by it.
• You’re willing to learn on the job, keen to undertake training, learn and develop.

Working Hours - 37.5 hours per week

Salary - £34,500