At a Glance
- Tasks: Engage communities and drive marketing campaigns at Lakeside Shopping Centre.
- Company: Lakeside Shopping Centre, a top shopping and entertainment destination in Essex.
- Benefits: Competitive salary, flexible hours, and opportunities for community engagement.
- Other info: Join a dynamic team and help shape memorable experiences for visitors.
- Why this job: Make a real impact in a vibrant community-focused environment.
- Qualifications: 3+ years in marketing or community management with strong digital skills.
The predicted salary is between 31000 - 31000 £ per year.
Lakeside Shopping Centre, situated in the heart of West Thurrock, Essex, is recognised as one of the region’s premier shopping and entertainment destinations, providing an exceptional experience for visitors of all ages. Home to more than 250 retail stores showcasing a wide range of brands, alongside diverse dining options and a variety of entertainment venues, it offers the ultimate experience in shopping, dining, and leisure. Through regular events, promotions, and a strong commitment to outstanding customer service, Lakeside Shopping Centre remains a vibrant hub for both local residents and visitors from further afield.
The Marketing & Community Executive will play a key role in ensuring campaigns are engaging, community-focused, and commercially effective, supporting the Head of Marketing in brand positioning, customer experience, and stakeholder engagement. To foster and develop long‑term community relations and support between the centre and our respective local/regional communities, in line with Lakeside’s corporate responsibility strategy and the strategy of the Savills Group.
Key Outcomes- Delivery of the Head of Marketing’s strategy with a clear focus on digital, events, and community engagement.
- High-quality digital presence across all channels, consistent with brand guidelines.
- Tangible, target audience focused in-centre experiences that drive footfall and sales linking back to the marketing strategy.
- Strong community partnerships and measurable CSR outcomes.
Marketing & Digital
- Work closely with the Marketing team to implement the centre’s annual marketing business plan.
- Curate and publish engaging content from retailers, commercialisation partners, and community initiatives in line with target audiences.
- Manage retailer communications, brand promotions, and digital content opportunities.
- Support Marketing in creating marketing assets and collateral for campaigns, commercialisation, and CSR initiatives.
- Weekend social media cover will be shared on a rotational basis between this role and other members of the marketing team.
Community & CSR
- Build strong links with schools, colleges, and community groups through visits, presentations, and collaborative projects.
- Support with the centre’s staff volunteering programme, tracking and reporting activity.
- Support in chairing/ coordinating charity and CSR initiatives, ensuring alignment with the corporate responsibility strategy.
- Foster partnerships with local organisations and networks (e.g., Chamber of Commerce, local festivals, charities).
- Assist with reporting on community budgets and CSR achievements.
Events & Activations
- Support Marketing in planning and delivering an annual calendar of in‑centre events and activations including seasonal campaigns (Easter, Halloween, Christmas, summer holidays) with a focus on family‑friendly and community‑led experiences.
- Support during events, coordinating with agencies, suppliers, and centre management.
- Work with commercialisation partners to integrate brand activations, pop‑ups, and experiential elements into the wider programme.
- Attendance at weekend events will be agreed with the Head of Marketing.
- Provide support with crisis communications and customer engagement where required.
Essential
- Minimum 3 years’ experience in marketing, digital, or community management.
- Proven track record of delivering events and campaigns from concept through to completion.
- Strong knowledge of digital marketing (social media, website CMS, CRM).
- Excellent communication skills, with the ability to build and maintain relationships with stakeholders at all levels.
- Strong organisational and time management skills, with ability to handle multiple projects.
- Budget management and reporting experience.
- Flexibility to work evenings and weekends as required.
Desirable
- Industry‑recognised marketing qualification (CIM or equivalent).
- Experience in retail, leisure, hospitality, or destination marketing.
- Knowledge of Lakeside’s local community and customer base.
- Familiarity with creative tools (Canva, Adobe Suite) and social scheduling platforms.
Working Hours - 40hrs
Salary - Up to £31,000
Marketing & Community Executive - Lakeside Shopping Centre Business Operations · Lakeside Shopp[...] in London employer: Savills Company
Lakeside Shopping Centre is an exceptional employer, offering a vibrant work culture that prioritises community engagement and employee development. With a focus on innovative marketing strategies and a commitment to corporate social responsibility, employees have the opportunity to make a meaningful impact while enjoying a dynamic environment in one of Essex's premier shopping destinations. The centre fosters strong partnerships with local organisations, providing unique opportunities for professional growth and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Community Executive - Lakeside Shopping Centre Business Operations · Lakeside Shopp[...] in London
✨Tip Number 1
Get to know the Lakeside Shopping Centre inside out! Familiarise yourself with their events, promotions, and community initiatives. This will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network like a pro! Attend local events or connect with people on LinkedIn who are involved with Lakeside. Building relationships can give you insider info and might just land you that interview.
✨Tip Number 3
Showcase your creativity! Prepare a mini marketing campaign idea that aligns with Lakeside’s community focus. Presenting this during your interview can set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Lakeside team.
We think you need these skills to ace Marketing & Community Executive - Lakeside Shopping Centre Business Operations · Lakeside Shopp[...] in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and community engagement shine through. We want to see that you’re genuinely excited about the role and how you can contribute to Lakeside Shopping Centre's vibrant atmosphere.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in marketing, digital, and community management. We love seeing how your past roles align with what we’re looking for, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about your skills and experiences that relate to the job description, and don’t forget to mention any creative ideas you have for engaging the community!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at Lakeside!
How to prepare for a job interview at Savills Company
✨Know Your Audience
Before the interview, take some time to research Lakeside Shopping Centre and its community. Understand their marketing strategies, recent events, and how they engage with local residents. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Experience
Be ready to discuss specific examples from your past roles that demonstrate your skills in marketing, community management, and event planning. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements effectively.
✨Engage with Their Values
Lakeside places a strong emphasis on community engagement and corporate responsibility. Be prepared to discuss how you can contribute to these areas and share any relevant experiences you've had in building community partnerships or managing CSR initiatives.
✨Ask Thoughtful Questions
At the end of the interview, don’t forget to ask insightful questions about the team, upcoming projects, or the centre's future plans. This shows your enthusiasm for the role and helps you gauge if it's the right fit for you.
