At a Glance
- Tasks: Support the Marketing Manager in executing exciting marketing plans and managing digital channels.
- Company: Join a vibrant designer outlet with a focus on creativity and collaboration.
- Benefits: Enjoy a competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with great career development opportunities.
- Why this job: Be part of a dynamic team driving footfall and sales through innovative marketing strategies.
- Qualifications: Experience in social media management and a passion for marketing are essential.
The predicted salary is between 34500 - 34500 £ per year.
Purpose of the Role
Support the Marketing Manager in executing the agreed annual marketing plan to achieve the set centre specific marketing objective to deliver the budgeted levels of footfall and sales and attain the desired customer profile.
Ownership of the day‑to‑day management of owned digital channels including the Centre website and social media channels, email newsletters and support co‑ordination of digital PR and digital advertising activities.
Key Responsibilities
- Develop a comprehensive social content plan that delivers the centre marketing objectives under the guidance of the Marketing Manager and Partner Marketing agency.
- Create and brief premium quality photo and video assets for all organic social media channels & website that are in line with guidelines.
- Ensure the respective centre website is up to date with campaigns, offers, brands and news in accordance with both the monthly content plan and any ad hoc content deliverables.
- Work directly with the Marketing Manager to ensure the digital strategy is clearly targeted to drive performance.
- Work with the Retail Team to liaise with brands at both regional and centre level, to support sales, generate new opportunities and promote offers to enhance commercial performance.
- Collate and analyse all online tracking and analytics available, to assess the effectiveness for all paid and non‑paid digital activity, plus general and competitor trends.
- Ensure all content is correctly updated through the Content Management System (CMS).
- Assist in developing digital partnerships locally to increase social media followers and engagement.
- Optimise the digital component of local tactical marketing campaigns including email, social and website.
- Support the Marketing Manager in coordinating and implementing seasonal campaigns, centre events and promotions in line with regional objectives, ensuring a balanced calendar of activities in accordance with footfall and sales phasing of the centre.
- Assist the Marketing Manager by liaising with network agencies to develop and deliver a communication strategy to support the annual marketing plan, including PR initiatives, media, CRM, website, and sponsorship.
- Conduct and collate research provided by our Partner Marketing agency local agencies, so that the Marketing Manager has digital/competitor marketing intelligence to facilitate data driven decision‑making for future activity.
- Liaise with Guest Experience teams to ensure effective communication and implementation of relevant marketing activities (including customer data capture).
- Collate and process marketing financial administration to assist the Marketing Manager in monitoring and reporting on centre marketing budgets to ensure that expenditure meets targets and relevant parties are kept informed of performance.
- A key part of the role will require you to undertake Duty Management cover for the centre, during which you will be responsible for the health and safety of all customers and employees. This will require working until late during the week and at weekends as part of a rota.
- Duty management of social media channels at weekends and evenings (on a rota basis).
- You are responsible for fully complying with the company’s policies and procedures.
- At all times you should act in the company’s best interests and in the best interests of those entities which we represent.
Skills, Knowledge and Experience
- Marketing/ PR qualification certificate or diploma is desirable.
- Experience of managing, maintaining, and creating engaging content for social media channels.
- Relevant marketing/PR experience.
- Experience of a customer handling environment.
- Fluent English, written and spoken.
- IT skills: Advanced level Microsoft Word, PowerPoint.
- IT skills: Intermediate level Microsoft Excel, Outlook & Adobe Photoshop.
- You can put the customer first and you’re able to provide a helpful and polite service.
- You can use a full range of Microsoft 365 applications inc. Word, Excel, PowerPoint, Outlook.
- Reliable, helpful, on time and well presented.
- You can work in a friendly but fast paced team, alongside other departments or alone under the direction of a senior colleague.
- Good written and verbal communication.
- You can sensitively handle confidential information.
- You have good organisation, you can manage your time to get your tasks done and with guidance you can prioritise in a calm way.
- You can work to deadlines.
- You’re careful, conscientious and can see the detail but not get bogged down by it.
- You’re willing to learn on the job, keen to undertake training, learn and develop.
Working Hours - 37.5 hours per week
Salary - £34,500
Marketing Assistant - Designer Outlet East Midlands Business Operations · Designer Outlet East [...] in London employer: Savills Company
Join a dynamic team at Designer Outlet East Midlands, where we prioritise employee growth and development in a vibrant work culture. As a Marketing Assistant, you'll enjoy a supportive environment that encourages creativity and collaboration, alongside competitive benefits and the opportunity to engage with a diverse range of brands. Our commitment to excellence ensures that you will play a vital role in driving footfall and sales while gaining invaluable experience in the marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Assistant - Designer Outlet East Midlands Business Operations · Designer Outlet East [...] in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Savills Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Savills Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Savills Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Savills Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Assistant - Designer Outlet East Midlands Business Operations · Designer Outlet East [...] in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Savills Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Savills Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Savills Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Savills Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Savills Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Savills Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
