At a Glance
- Tasks: Create and optimise automated supporter journeys using our new Customer Engagement Platform.
- Company: Join Save the Children UK, a leading charity dedicated to improving children's lives.
- Benefits: Flexible working options, competitive salary, and opportunities for personal growth.
- Other info: Be part of a diverse team committed to social change and innovation.
- Why this job: Make a real difference by engaging supporters and driving impact for children globally.
- Qualifications: Experience with marketing automation platforms and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Full time (flexible working options available). Save the Children UK is looking for a Marketing Automation Specialist to join our Digital, Experience, Product and Analytics team and play a key role in the launch and ongoing success of our new Customer Engagement Platform, Dotdigital. Working with colleagues across marketing, fundraising, digital and technology teams, you will help embed the platform across the organisation, supporting users to deliver personalised, data-driven communications that inspire people to donate, campaign and take action for children. Through enabling seamless, automated supporter journeys and promoting best practice, you will help strengthen supporter engagement and drive impact for children in the UK and around the world.
About Us: Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
About the Team: This role sits with our Public Impact Division, whose purpose is to build an active community of people in the UK who give money, time and take action to enable lasting change for children. We are building a distinctive modern cause that galvanises the public to act with us. The role sits within our Digital, Experience, Product and Analytics team which enables colleagues to harness data, technology and design thinking to deliver sector-leading customer‑centric campaigns, fundraising, marketing and communications.
About the role: As a Marketing Automation Specialist, you will play a hands‑on role in delivering and optimising supporter journeys through Save the Children UK's new Customer Engagement Platform (CEP), Dotdigital. You will support an active community of Dotdigital users across the organisation, providing platform governance and best practice. You will also work closely with external partners, the Supporter Engagement Lead and the CEP Change Lead to ensure a healthy iterative roadmap and future opportunities are realised. Seek constructive feedback from colleagues in process, design, and campaign deployment to improve supporter experiences.
- Build out workflows, rules and logic for automated customer communications and personalised messaging.
- Collaborate with marketing and fundraising teams to design supporter journeys aligned to organisational objectives.
- Support integration of Dotdigital with CRM (Salesforce) and CMS (Drupal), ensuring seamless supporter experiences.
- Monitor deliverability, engagement metrics, and data quality, providing insight to optimise performance.
- Manage campaign testing (A/B and multivariate), sharing insights and embedding best practice.
- Ensure campaigns are compliant with GDPR, PECR, and internal data governance.
- Train and enable colleagues to use Dotdigital effectively, building capability across teams.
- Act as first‑line support for Dotdigital users, escalating issues to product owner or vendor as needed.
- Contribute to continuous improvement by identifying opportunities for innovation in supporter engagement and dynamic segmentation.
- Carry out responsibilities in line with Save the Children's safeguarding policy and risk management framework.
About you: To be successful, it is important that you have/are:
- Strong knowledge of Dotdigital (or comparable Customer Engagement Platforms (CEPs) such as Salesforce Marketing Cloud, Adobe Campaign, Braze, etc.).
- Experience of driving product adoption (internally), improving retention and increasing supporter growth.
- Understanding of supporter journeys, lifecycle marketing, and personalisation.
- Hands‑on experience designing and delivering automated journeys, campaigns, and personalisation.
- Strong understanding of segmentation, data structures, and supporter lifecycle marketing.
- Familiarity with GDPR, PECR, and data protection in marketing.
- Ability to manage vendor relationships and drive value from technology partnerships.
- Strong analytical skills, with experience using engagement and deliverability data to optimise performance.
- An excellent communicator, able to translate technical capabilities into business value.
- Works well independently and supports a wider team.
- Adapts to and solves challenges, quickly and efficiently.
- Strong stakeholder management skills, able to balance competing priorities.
- Curious, innovative, and solutions‑focused.
- Highly organised, with the ability to manage multiple priorities.
- Ideally familiarity with SEO/web journeys to support integrated digital experience and knowledge of HTML/CSS for email template editing (Desirable).
- Experience in non‑profit fundraising or campaigning is desirable but not essential.
To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.
Location & Ways of Working: The majority of our roles can be performed remotely in the UK, but at times you will be required to come to your contracted office (usually between 2–4 days per month, depending on the needs of your role, team, or service). For many roles, this is likely to be the minimum required to deliver impact. This will be discussed and agreed with your manager/team and we encourage candidates to discuss our ways of working in more detail at interview stage. Please note: travel costs to your contracted office will be at your own expense.
Flexible Working: We are happy to discuss flexible working options at interview.
Commitment to Diversity & Inclusion: Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce, and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where structural inequality is actively addressed, and all employees have a sense of belonging and feel that they can thrive. We encourage applications from people of all backgrounds, and are especially interested in hearing from people with diverse and intersecting identities such as lived experience of poverty, people of faith, people of colour, people with disabilities, with experience of migration and/or refugee status, care‑experienced people, the LGBTQIA+ community and individuals with experience living in diverse families. We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. We know that different voices working together will enable us to do our work better, improving the lives of children around the world.
Marketing Automation Specialist in London employer: Save the Children UK
Save the Children UK is an exceptional employer, offering a flexible working environment that empowers employees to make a meaningful impact on children's lives globally. With a strong commitment to diversity and inclusion, the organisation fosters a collaborative culture where innovative ideas are valued, and professional growth is supported through training and development opportunities. Joining our team means being part of a passionate community dedicated to driving positive change, all while enjoying the flexibility of remote work options.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Save the Children UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Save the Children UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Save the Children UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Save the Children UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Save the Children UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Save the Children UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Save the Children UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Save the Children UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Save the Children UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Save the Children UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
