Legacy Marketing Manager

Save the Children UK has an exciting opportunity for a Legacy Marketing Manager to help shape the future of our legacy fundraising programme. In this influential role, you will lead impactful marketing campaigns that inspire supporters to leave a gift in their Will, building long-term relationships and securing vital future income for children. Working within a high-performing team, you'll use insight, creativity and innovation to grow our legacy pipeline, maximise supporter engagement and deliver outstanding supporter experiences. Legacy gifts play a transformational role in helping Save the Children create lasting change for children in the UK and around the world.

The Legacy Marketing Manager is responsible for the successful delivery of the legacy marketing programme, including strategy implementation, campaign execution, budget management and performance against KPIs. You will deliver multi-channel marketing campaigns that help reach new audiences, as well as unlocking the great potential we have within our committed supporter base. You'll be skilled in delivering activity that acquires, converts, stewards and retains legacy supporters to ensure sustainable future income growth.

In this role, you will:

• Lead and be accountable for the delivery of multi-channel legacy marketing plans, achieving ambitious KPIs across consideration, conversion, retention and income.
• Use the most effective channel mix to ensure we target the right individuals with the right message at the right time.
• Work as part of a high-performing marketing team, delivering insight-led, data-driven campaigns and supporter experiences that respond to our audiences' needs and motivations, build trusted long-term relationships, and increase lifetime value.
• Lead and manage the planning, delivery and evaluation of legacy marketing and stewardship activity, including budgets, timelines, stakeholder management, creative development and performance reporting.
• Deliver and manage a programme of paid acquisition campaigns, across digital, press and audio, and support plans to diversify our marketing channel mix, optimising for ROI, CPA and CPC metrics.
• Deliver legacy marketing campaigns and supporter journeys across direct mail, email and telemarketing, ensuring a seamless supporter experience and achieving conversion and retention objectives.
• Deliver and manage a best-in-class legacy supporter experience, ensuring alignment across all supporter touchpoints, to deepen engagement, drive pipeline conversion and increase supporter lifetime value.
• Develop compelling fundraising content and creative that deepens engagement and inspires action across every stage of the marketing funnel.
• Manage content plans and develop marketing assets that inspire engagement and action.
• Proactively identify opportunities for innovation and audience growth.
• Analyse marketing performance and ensure data and insight play a pivotal role in decision-making, embedding a test-and-learn approach to optimise campaigns and ensuring learnings are shared and implemented across Public Income and Engagement.
• Work with Senior Marketing Manager to manage budgets, e.g. supporting expenditure and ROI planning, reporting and re-forecasting.
• Forge excellent relationships with key stakeholders across internal teams, including Marketing, Philanthropy, Community Fundraising, Volunteering, Retail and Supporter Care, championing legacy giving across the organisation and seeking integrated fundraising opportunities.
• Cultivate collaborative relationships with a range of key external partners, including marketing agencies, production companies and fulfilment agencies, and motivate and inspire these partners to deliver their best for Save the Children.

To be successful, it is important that you have/are:

• Proven experience delivering legacy and/or fundraising programmes, with a track record of growing legacy pipelines, increasing conversion and maximising supporter lifetime value.
• Strong retention marketing experience, including developing multi-channel campaigns, audience planning and supporter stewardship strategies.
• Experience designing and optimising supporter journeys that enhance the supporter experience, deepen engagement and drive action.
• Experience delivering integrated marketing campaigns across direct mail, email, telemarketing, SMS and digital channels, including paid search, paid social, audio, print, press and DRTV.
• Strong analytical skills, with experience using data and insight to evaluate performance, optimise campaigns and inform decision-making.
• Excellent project management skills, with the ability to plan, prioritise and deliver complex projects on time and within budget.
• Experience managing external agencies and suppliers, including creative, telemarketing and fulfilment partners.
• Experience developing compelling fundraising and marketing content and creative to drive engagement and response.
• Experience managing campaign budgets, forecasting and reforecasting expenditure.
• Strong numerical, critical thinking and problem-solving skills, with the ability to manage competing priorities and focus on activities that deliver the greatest impact.
• Target driven and results focused.
• Innovative, able to adapt to changing situations and able to apply technical and professional expertise and work effectively with others.

Some of the benefits you can expect include:

• Generous Annual Leave – Starting at 27 days per year (pro rata for part-time employees) increasing with service up to 32 days, plus public holidays and our annual 'Save the Children Day'.
• Family Leave – Up to 39 weeks of maternity/adoption pay (including up to 21 weeks full pay) and paternity/adoption leave of 10 weeks full pay (plus statutory entitlement).
• Special Leave – Up to 10 days paid leave per year (pro rata) for urgent or exceptional personal circumstances, without using annual leave.
• Volunteer Leave – Up to 3 days paid leave per year to support volunteering and give back.
• Pension & Life Assurance – Helping you plan for the future with up to 7% employer pension contributions.
• Employee Discounts – Access thousands of deals across groceries, retail, tech, travel, fitness, and more.
• Health & Wellbeing Support – Including access to a 24/7 Virtual GP and Employee Assistance Programme and Counselling, eye care support, and seasonal flu vaccinations.

Commitment to Diversity & Inclusion: Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce, and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where structural inequality is actively addressed, and all employees have a sense of belonging and feel that they can thrive. We encourage applications from people of all backgrounds, and are especially interested in hearing from people with diverse and intersecting identities such as lived experience of poverty, people of faith, people of colour, people with disabilities, with experience of migration and/or refugee status, care-experienced people, the LGBTQIA+ community and individuals with experience living in diverse families. We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. We know that different voices working together will enable us to do our work better, improving the lives of children around the world.