Senior CRM Manager (9 Month FTC Maternity Cover) in London

Save My Exams is a rapidly growing EdTech business on the lookout for an experienced Senior CRM Manager to cover maternity leave on a fixed‑term basis. We are an exciting, customer‑obsessed, remote‑first startup that is improving the lives of millions of students every year. Reaching more than 4 million users every month, all while being bootstrapped and profitable, we’re looking for a hands‑on, experienced CRM expert to own and deliver our customer lifecycle marketing programme and empower students to succeed with confidence. This is a unique opportunity to own CRM at a profitable EdTech business during a pivotal period.

The Role

• You love the doing - building campaigns, writing copy, managing segmentation, and optimising automations is where you thrive.
• You have significant experience owning and executing CRM or lifecycle marketing in‑house, ideally in a product‑led or subscription environment.
• You’re equally comfortable with strategy and execution - you can set the vision and get into the detail of journeys, segments, and reporting.
• You’re curious about AI tools and see them as a way to work smarter, whether that’s automating template creation, streamlining reporting, or accelerating campaign builds.
• You have strong data literacy and can define success metrics, run A/B tests, and translate performance data into actionable insights.
• You’re confident owning cross‑functional relationships and can advocate for CRM's value across Product, Growth, Content, and Insight teams.
• You have a deep understanding of CRM best practices across deliverability, segmentation, and personalisation.

Job Requirements

• Based in the UK (we're remote with flexible hours).
• Significant experience in CRM, lifecycle, or customer marketing roles, with a track record of hands‑on campaign delivery as well as strategic leadership.
• Strong strategic thinking with the ability to translate business goals into CRM roadmaps.
• Deep understanding of CRM analytics, including defining success metrics, forecasting, A/B testing, and performance measurement.
• Experience owning cross‑functional relationships and influencing stakeholders.
• Hands‑on experience building and optimising email campaigns and automations in a modern CRM platform.
• Strong creative copywriting skills and clear written communication.

Nice‑to‑haves

• Line management experience.
• Experience with (or strong enthusiasm for) using AI tools to improve marketing workflows.
• Iterable platform experience.
• EdTech or freemium product experience.
• Experience with incrementality testing and experimentation frameworks.
• Familiarity with analytics tools such as Amplitude, GA, and Tableau.
• Experience managing deliverability and list health at scale.

Contract Details

• Fixed‑term contract: 9‑12 months (maternity cover).
• Start date: early May 2026.
• Full‑time.

Job Responsibilities

• Ideate and build emails and automations from scratch, including writing copy and liaising with designers where needed.
• Own and deliver the end‑to‑end customer lifecycle strategy, nurturing users from registration through their lifetime with a focus on conversion and retention.
• Identify and implement efficiencies in CRM workflows, including exploring how AI tools can streamline campaign builds, content creation, reporting and actionable insights.
• Own the technical setup of CRM systems (Iterable) and collaborate with Engineering and Data teams as needed.
• Define, analyse, and report on metrics that demonstrate CRM's impact across the user journey.
• Own the email calendar, ensuring we maximise seasonal opportunities.
• Maintain best‑in‑class deliverability and sender reputation.
• Foster a continuous test and learn culture to optimise performance and generate insights.
• Lead strategic planning for H1 2027, building on H2 2026 plans.
• Line manage (potentially helping to recruit) an Executive as the team grows, supporting their onboarding and development.
• Be the go‑to CRM expert for the business, embedding CRM as a strategic, cross‑functional capability and working closely with Product, Growth, Content, and Insight teams.

Job Benefits

Working for a fast‑growing, bootstrapped education company is a rare opportunity to build a hugely impactful and sustainable business. Our positions are challenging, but also come with amazing advantages and opportunities.

• Competitive annual salary of £60,000 - £80,000 depending on experience & skills.
• 36 days of annual leave, this includes the UK bank holidays but you can take them whenever suits you (pro‑rated for the length of the contract).
• Company pension scheme, with the option to opt into the salary sacrifice scheme.
• Life insurance cover.
• £500 annual learning & development budget (pro‑rated for the length of the contract).
• Cycle to work scheme.
• Flexible working hours: We don’t expect (or want) you to spend every waking hour at work. Our general working hours are 9-6pm, however we have a company‑wide principle around Core Hours, which is 10-4pm and you can work at times that suit you and your team.
• Remote working: we’re UK based but you can work from your home or wherever you want.
• A people‑first culture - we’re driven to work hard but we also have fun, with whole company coffee coolers, as well as bi‑annual get‑togethers in person.

Process

Here’s an overview of our hiring process, so that you know what to expect. We aim for a fast and straight‑forward process.

• A short phone screen with the Hiring Manager.
• A small, time‑bound assessment task to be completed at home (no more than 1‑2 hours).
• An interview with a few members of the team (no more than 1 hour, including some time to talk through your task).
• A short final interview with a member of the Leadership Team.

All Are Welcome Here

Save My Exams is an equal opportunities employer and we are committed to building and empowering an inclusive community within our company. Our goal is to create a workplace where everyone is treated fairly, equitably and respectfully. Research shows that underrepresented groups apply only if they fully meet the criteria in a job listing. Save My Exams is committed to leveling the playing field, and we encourage anyone from any background to apply even if they don’t check every box on our job listing. We believe flexibility is important, and we’re happy to chat to you about flexible and remote working. And, If you need any flexibility or adjustments in our interview process - to help set you up for success - then please let us know too.