At a Glance
- Tasks: Manage and optimise paid media campaigns across Google Ads and social platforms.
- Company: Join Savaria, a global leader in accessibility and mobility solutions.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborate with international teams and drive lead generation across Europe.
- Why this job: Make a real impact while developing your skills in a supportive environment.
- Qualifications: 2+ years of experience in paid media, including PPC and social.
The predicted salary is between 45000 - 55000 £ per year.
Join a growing, global business and take ownership of paid media activity across our European markets. This is an opportunity to develop your expertise across PPC, paid social, conversion tracking and performance analysis while working closely with colleagues across Europe and North America.
With a supportive leadership team and significant investment in marketing, you'll have the autonomy to influence campaign performance, shape strategy in emerging markets, and help drive lead generation across a global business. The role offers hybrid working, with just 1-2 days per week in the Leeds office.
The Role
As Paid Media Specialist, you'll manage and optimise paid media campaigns across Google Ads and paid social platforms, driving high-quality leads and maximising return on investment. You'll take ownership of campaign budgets, performance reporting and optimisation activity, using data and insights to improve conversion rates, reduce acquisition costs and identify new growth opportunities across European markets.
Working closely with agency partners and internal stakeholders, you'll support conversion tracking, refine keyword strategies, improve campaign performance and contribute to ongoing CRO and landing page optimisation initiatives.
Key Responsibilities
- Manage and optimise paid media campaigns across Google Ads and paid social platforms
- Monitor and improve key performance metrics including CPL, ROAS, conversion rates and impression share
- Oversee campaign budgets, spend pacing and performance forecasting
- Analyse campaign data and provide clear insights and recommendations to stakeholders
- Support and enhance conversion tracking and campaign measurement
- Identify new keyword opportunities and monitor competitor activity
- Drive continuous improvement through landing page optimisation and CRO initiatives
- Collaborate with marketing and commercial teams across Europe and North America
- Work closely with agency partners to ensure campaigns deliver against business objectives
What You'll Need
- At least 2 years' hands-on experience managing paid media campaigns, including PPC and paid social
- Experience using Google Ads, including Search and Performance Max campaigns
- Strong understanding of paid media performance metrics including CPL, ROAS, conversion rate and impression share
- Experience with conversion tracking, reporting and campaign analysis
- Understanding of CRO principles and landing page optimisation
- Experience working within a lead generation-focused business
- Ability to interpret performance data and translate it into actionable recommendations
- Strong communication and stakeholder management skills
- Experience working across multiple markets would be advantageous
About Savaria
Savaria is a global leader in accessibility and mobility solutions, dedicated to empowering people with mobility for life. Operating across North America, Europe and beyond, the business develops products and services that help people maintain their independence, mobility and quality of life. This is an opportunity to join a purpose-led organisation where your work has a direct impact, while developing your paid media expertise within an international marketing team.
Paid Media Specilaist employer: Savaria Corporation
Join a dynamic team as a Field Service Engineer in Crawley, where your hands-on skills will be valued and developed through comprehensive training. Enjoy a supportive work culture that prioritises employee growth, offering flexible benefits, consistent overtime opportunities, and a clear path for career progression within the Handicare and Savaria Group. With a strong focus on customer satisfaction and a commitment to inclusivity, this role provides not just a job, but a rewarding career with excellent earning potential.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specilaist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Savaria Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Savaria Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Savaria Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Savaria Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specilaist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Savaria Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Savaria Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Savaria Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Savaria Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Savaria Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Savaria Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
