Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing analytics to drive insights and optimise performance for a top online marketplace.
- Company: Join the UK’s number 1 online marketplace connecting homeowners with skilled tradespeople.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping marketing strategies and driving customer engagement.
- Qualifications: Experience in digital marketing analytics and strong analytical skills required.
- Other info: Collaborative environment with a focus on innovation and career development.
The predicted salary is between 36000 - 60000 £ per year.
Our client is currently looking for a Head of Marketing who will drive quantitative understanding of our client’s marketing performance and their customers.
What they do: Our client is the UK’s number 1 online marketplace connecting homeowners with quality local tradespeople. Over 80,000 tradespeople use their site to fill gaps in their diary, grow their reputation and expand their business. Between them they specialise in over 30 trades.
Head of Marketing Analytics Role: You will be responsible for assessing their marketing analytics needs, identifying the right tools and platforms, and lead the implementation of their marketing analytics tools. This person will be responsible for monitoring and interrogating marketing performance and identify the most efficient sources of traffic for conversion, retention, and monetization (revenue attribution). They will provide actionable business insights to our client’s management team.
Responsibilities:
- Design and implement their Marketing analytics framework
- Gather business requirements from key stakeholders
- Understand industry best practices
- Assess and vet vendors
- Design analytics framework with input from Product and Development
- Lead implementation with cross-functional team
- Developing and generating custom marketing dashboards based on Marketing requirements
- Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
- Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
- Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
- Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data
Key outputs:
- Design and implementation of Marketing analytics framework
- Ad hoc bespoke queries on product and customer insight
- Actionable customer insight – in particular building on the quant insights this position will drive by collaborating with the UX and segment owners to overlay qualitative insights creating deep and rich insights.
- Succinct and insightful outputs from product performance
- Well communicated and understood
Primary internal relationships:
- Marketing
- Product
Skills and Experience:
- Prior experience of leading and using successful analytics implementations digital marketing channels such as PPC, Display, Affiliates web and mobile analytics platforms tagging for analytics and attribution tools
- First rate analysis skills and very high level of numeracy including qualifications and/or significant experience in statistical techniques
- Expert using data related software Google Analytics, Microsoft Excel, and potentially other modelling packages
- Understanding of customer segmentation, customer retention, CRM tools, social and ability to make good recommendations for tools
- Strong interpersonal and communication skills with ability to present coherent recommendations based on fact and analysis.
- Degree-level education required preferably in mathematics or statistics or other quantitative disciplines
- Excellent ability to assess and interpret business data and ascertain if it is consistent, complete and accurate, and to identify and ‘troubleshoot’
- Can do spirit that brings general intelligence to the team plus the ability to execute across a variety of projects
Head of Marketing / Director employer: Saul & Partners Executive Search
Contact Detail:
Saul & Partners Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing / Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who work with analytics. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing analytics projects. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by brushing up on industry trends and best practices in marketing analytics. Be ready to discuss how you've used data to drive decisions in previous roles – this is your chance to shine!
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find the right opportunities and connect with companies looking for talent like yours. Plus, it shows you're serious about landing that dream job!
We think you need these skills to ace Head of Marketing / Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience with marketing analytics and any tools you've used that align with what our client is looking for. We want to see how you can drive insights and performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've implemented marketing analytics frameworks or improved performance in previous roles. We love a good story!
Show Off Your Analytical Skills: Since this role is all about understanding marketing performance, make sure to showcase your analytical skills. Mention any relevant tools like Google Analytics or Excel that you've mastered. We want to know how you turn data into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Saul & Partners Executive Search
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to marketing performance, customer behaviour, and conversion rates. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Tools
Familiarise yourself with the analytics tools mentioned in the job description, like Google Analytics and Excel. If you've implemented similar tools before, share those experiences. Highlight how you’ve used these platforms to generate actionable insights.
✨Understand the Business
Research the company’s market position and their competitors. Understand their customer base and the trades they connect with. This knowledge will help you tailor your responses and show that you're genuinely interested in their business.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or implement analytics frameworks. Prepare examples from your past experience where you successfully tackled similar issues, focusing on your thought process and the outcomes.
