Area Sales Manager in Leicester

A leading manufacturer of cutting tools is seeking an experienced and driven Area Sales Engineer to maintain and grow sales across the East Midlands manufacturing sector. This is a key role for a self‑starter with a strong understanding of metal cutting and machining processes, particularly within aerospace, oil & gas, and automotive industries. Key Responsibilities * Track and report on sales performance, ensuring targets are met or exceeded. * Maintain and expand business development with existing key accounts in cutting tools. * Identify and generate new business opportunities to grow the customer base. * Prepare quotations and follow up effectively. * Collaborate with colleagues to respond to customer needs and deliver tailored solutions. * Develop and execute strategic plans to drive sales and market penetration in the territory. * Represent the company at trade fairs and industry events. Candidate Requirements * Engineering background with experience in aerospace, oil & gas, or automotive sectors is advantageous. * Strong knowledge of metal cutting and machining processes. * Proven sales experience with a track record of success. * Resourceful, with strong problem‑solving skills. * Competent in IT tools and software for sales and reporting. * Excellent communication and presentation skills. * Confident in customer engagement and relationship building. * Self‑motivated, independent, and results‑driven. * Full UK driving licence and willingness to travel. What’s on Offer * Attractive salary package with performance‑based bonus. * 25 days holiday (increasing with service), plus the ability to carry over up to 5 days. * Comprehensive benefits package including private health cover (with options to add dependents) and death‑in‑service benefit. * Prestigious company pension scheme. * Opportunities for personal and professional growth within a leading multinational manufacturer. * Permanent contract with long‑term career security in a growing business