Location: Office Based or Hybrid Salary: Salary negotiable dependent on experience
About Us
We are an established and growing Liverpool-based law firm with a strong presence across personal injury, actions against the police, clinical negligence, housing disrepair, and criminal defence. Paid search is a core driver of our new client acquisition strategy, and we are now seeking a Senior PPC Manager to take ownership of our in-house paid marketing.
The Role
This is a senior-level, hands-on position with strategic oversight. You will manage substantial monthly ad spend in a highly competitive legal market, focusing on driving qualified enquiries and reducing cost per signed case.
You will work closely with the digital marketing manager to shape strategy, test new channels, and directly influence firm-wide growth.
Key Responsibilities
- Manage and scale Google Ads and Microsoft Ads campaigns (Search-focused)
- Manage six-figures monthly PPC budgets
- Develop high-intent keyword strategies within competitive UK legal markets
- Improve Quality Score, reduce CPA, and maximise signed case ROI
- Oversee conversion tracking (GA4, call tracking, CRM integrations, WhatConverts)
- Landing page optimisation and CRO initiatives
- Deliver clear performance reporting to senior leadership
- Monitor competitor strategy and market trends
- 3+ years PPC experience (legal or other high-CPC sectors preferred)
- Proven success managing monthly ad budgets
- Demonstrable track record reducing cost per acquisition
- Strong analytical and data interpretation skills
- Advanced Google Ads knowledge (Search essential)
- Experience with call tracking and lead-to-client attribution
- Experience in UK legal services marketing
- Knowledge of SRA advertising compliance
We are committed to investing in our people and creating an environment where individuals can grow, thrive, and build long-term careers. Our success is driven by the talent, dedication, and professionalism of our team. We actively encourage career progression, recognise and reward achievement, and promote a positive, inclusive culture. Our strong staff retention reflects the supportive and collaborative workplace we are proud to offer.
The successful candidate will be eligible for the following benefits (role dependant):
Flexible Working
- Flexible working arrangements
- Flexi-time and agile working options to support a healthy work–life balance
- 22 days’ annual leave, plus bank holidays
- Paid office closure between Christmas and New Year (providing two or three additional paid days, depending on the calendar year)
- Birthday leave – have your special day off on us to enjoy with your family and friends
Social & Team Engagement
- Annual Christmas Party
- Team-building initiatives, such as our Charity Snowdon Expedition
- Organised fundraising days and charitable activities
Additional Benefits
- Auto-enrolment into the workplace pension scheme
- Performance-related bonus (role dependent)
- Dress Down Fridays
- Trainee Solicitor opportunities, supporting professional qualification and development
- Paid study leave
- Annual appraisals focused on performance, development, and career progression, ensuring our people feel supported throughout their careers
- Review Champion Scheme – recognising and rewarding positive client feedback
Ability to commute/relocate:
- Liverpool, Merseyside: reliably commute or plan to relocate before starting work (required)
Work Location: Office Based or Hybrid Working
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Senior PPC Manager in Liverpool employer: Satchell Moran Solicitors Limited
At Satchell Moran, we pride ourselves on being an excellent employer, offering a competitive salary package and a supportive work culture that fosters personal and professional growth. Our Liverpool office is not only a hub for legal excellence but also provides unique opportunities to engage in meaningful work within the Personal Injury sector, ensuring our team members thrive in their careers while making a positive impact in the community.
Contact Details:
Satchell Moran Solicitors Limited Recruitment Team
