Vice President of Sales

Sastra Group is working with a Series A Software Development vendor who is changing the Martech space.

One of their key hires is a VP of Sales. The VP of Sales will be responsible for driving new business, and growth by strategy. This role requires a strategic thinker with a proven track record in Sales Leadership within the software development and marketing technology sectors.

This position is Hybrid and requires you to be in the London office.

Responsibilities

• Own the entire sales function, from strategy to execution, managing and expanding a team of Account Executives, SDRs, and Regional Managers.
• Develop and execute scalable sales plans to achieve company revenue goals across new business and upsell/cross-sell motions.
• Build a high-performance sales culture through coaching, enablement, and recruitment.
• Define sales KPIs, forecasting models, and reporting standards using CRM and sales automation tools.
• Collaborate closely with Marketing, Product, and Customer Success teams to align messaging, campaigns, and product positioning.
• Stay ahead of industry trends, market dynamics, and competitor moves to inform pricing, packaging, and value propositions.

Requirements

• 7+ years of experience in selling & leading sales teams in SaaS products and services.
• Demonstrated success in consistently meeting or exceeding a team sales quota of £1 million or more.
• Experience in building a sales territory/team from the ground up.
• Proven ability in self-prospecting and generating top-of-funnel leads.
• Experience in working with start-ups or scale-ups is highly desirable.

Benefits:

• Competitive salary and performance-based bonuses.
• Generous paid time off and holiday schedule.
• Professional development opportunities.
• Collaborative and inclusive company culture.

If this sounds like you then reach out to find out more!