At a Glance
- Tasks: Manage and optimise retail search advertising campaigns for top platforms.
- Company: Join Sargento, a family-owned leader in cheese with over 70 years of innovation.
- Benefits: Enjoy flexible work options, comprehensive medical benefits, and tuition assistance.
- Why this job: Make a meaningful impact while growing your career in a supportive culture.
- Qualifications: Bachelor's degree and 1+ years in retail search campaign management required.
- Other info: Work hybrid with onsite health and wellness facilities.
The predicted salary is between 21600 - 36000 £ per year.
The Retail Media Buyer, Search is responsible for executing and optimizing retail search advertising campaigns across key retail media platforms, supporting product visibility, consumer engagement, and business growth. This role requires hands-on management of retail search campaigns, including keyword targeting, bid adjustments, and performance analysis. The ideal candidate is data-driven, detail-oriented, and has a deep understanding of retail search buying and optimization strategies.
At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality.
Benefits that set us apart:
- Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
- Flexible Work Week
- Hybrid work schedule - Onsite Tuesday - Thursday with the option to work remotely Monday and Friday
- Compressed work week - Option of day Friday
- Onsite Health & Wellness Center
- Employer 401K contribution in the top 1% of the nation
- Relocation Assistance
- Tuition Assistance
- Access to Employee Store
What You Do:
- Campaign Execution & Optimization: Execute retail search advertising campaigns across platforms such as Criteo, Instacart Ads, Walmart Connect, and Kroger Precision Marketing (KPM). Optimize search bids, keywords, and product listings to maximize performance and drive conversions. Implement A/B testing strategies for keyword targeting, placements, and creative elements to improve search ranking and engagement. Monitor daily campaign performance and adjust bidding strategies to achieve business objectives.
- Collaboration & Cross-Functional Support: Work closely with the Retail Media Buying Manager, Search to align campaign strategies with overall marketing and business goals. Partner with sales, omni-channel, and analytics teams to ensure campaigns support innovation launches, category priorities, and promotional events. Communicate key campaign insights and findings to internal stakeholders to inform future strategies.
- Performance Tracking & Analysis: Utilize analytics tools and retail media platform dashboards to track and measure campaign effectiveness. Generate and analyze reports on campaign performance, identifying trends and opportunities for improvement. Provide data-driven recommendations for optimizations, including budget reallocations, keyword refinements, and audience targeting improvements.
- Retail Media & Industry Trend Monitoring: Stay informed on emerging trends, platform updates, and best practices in retail search advertising. Evaluate new search capabilities and test into beta opportunities to drive innovation in retail media campaigns. Collaborate with retail media networks to maximize efficiency and effectiveness of campaigns.
Your Education and Experience:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1+ years of experience managing retail search campaigns, either in-house or within an agency.
- Experience with retail media platforms such as Criteo, Walmart Connect, Instacart Ads, and Kroger KPM.
- Proven ability to optimize retail search campaigns, manage budgets, and drive strong ROI.
- Strong analytical skills with experience using retail media dashboards and other analytics tools.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and data visualization tools.
With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces.
Retail Media Buyer Search employer: Sargento Foods Inc.
Contact Detail:
Sargento Foods Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Media Buyer Search
✨Tip Number 1
Familiarise yourself with the key retail media platforms mentioned in the job description, such as Criteo, Instacart Ads, and Walmart Connect. Understanding how these platforms operate will give you a significant edge during interviews.
✨Tip Number 2
Stay updated on the latest trends in retail search advertising. Being knowledgeable about emerging strategies and best practices will demonstrate your passion for the field and your commitment to continuous learning.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns in the past. Highlighting your analytical skills and data-driven decision-making will show that you're well-equipped for the role.
✨Tip Number 4
Network with professionals in the retail media space. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Retail Media Buyer Search
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail search campaigns. Focus on specific platforms like Criteo and Walmart Connect, and include metrics that demonstrate your success in optimising campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for retail media buying and how your skills align with the company's culture. Mention your understanding of data-driven strategies and how you can contribute to Sargento's goals.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to drive campaign performance. Discuss any tools or dashboards you've worked with to track and measure effectiveness.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you've collaborated cross-functionally. This will show your ability to communicate insights and align strategies effectively.
How to prepare for a job interview at Sargento Foods Inc.
✨Know Your Platforms
Familiarise yourself with the retail media platforms mentioned in the job description, such as Criteo, Instacart Ads, and Walmart Connect. Be prepared to discuss your experience with these tools and how you've used them to optimise campaigns.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, come ready to discuss specific examples of how you've tracked and measured campaign performance. Highlight any tools or methods you used to derive insights and make data-driven decisions.
✨Demonstrate Collaboration Experience
The position involves working closely with various teams. Prepare examples of past collaborations, focusing on how you aligned campaign strategies with broader business goals and communicated insights effectively to stakeholders.
✨Stay Updated on Industry Trends
Research current trends in retail search advertising and be ready to discuss them during your interview. Showing that you're proactive about staying informed will demonstrate your passion for the industry and your commitment to driving innovation.