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- Tasks: Support and optimise programmatic media campaigns across various digital platforms.
- Company: Join Sargento, a family-owned leader in cheese with over 70 years of innovation.
- Benefits: Enjoy flexible work options, comprehensive health benefits, and tuition assistance.
- Why this job: Make a meaningful impact while growing your career in a supportive culture.
- Qualifications: Bachelor's degree in Marketing or related field; 2-4 years of digital media buying experience required.
- Other info: Work hybrid with onsite collaboration and access to an employee store.
The predicted salary is between 28800 - 43200 £ per year.
The Media Buyer Programmatic supports the execution, optimization, and analysis of programmatic media campaigns across display, video, and emerging digital platforms. This role is responsible for campaign setup, trafficking, performance monitoring, and reporting within demand-side platforms (DSPs) and other ad tech tools. The ideal candidate is detail-oriented, data-driven, and eager to learn about programmatic advertising strategies that drive business growth and efficiency.
At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality.
Benefits that set us apart:
- Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
- Flexible Work Week
- Hybrid work schedule - Onsite Tuesday - Thursday with the option to work remotely Monday and Friday
- Compressed work week - Option of day Friday
- Onsite Health & Wellness Center
- Employer 401K contribution in the top 1% of the nation
- Relocation Assistance
- Tuition Assistance
- Access to Employee Store
What You Do:
- Campaign Execution & Optimization: Assist in setting up and launching programmatic campaigns across display, video, and native advertising platforms. Manage ad trafficking, creative uploads, and troubleshooting within DSPs. Monitor campaign performance daily, adjusting bids, budgets, and targeting parameters to optimize results.
- Data Analysis & Reporting: Analyze campaign performance using DSP analytics, Google Analytics, and other reporting tools. Compile weekly and monthly reports with insights on key performance metrics (CTR, CPM, CPA, ROAS). Conduct A/B testing on creative, audience segments, and bid strategies to improve efficiency.
- Audience Targeting & Segmentation: Leverage first-party, third-party, and contextual targeting data to refine audience segments. Implement retargeting strategies to increase engagement and conversions. Monitor audience trends and recommend optimizations for improved campaign reach and impact.
- Technology & Platform Management: Work with platforms like The Trade Desk, DV360, Amazon DSP, and other ad exchanges. Collaborate with ad verification tools (e.g., IAS, MOAT) to ensure brand safety and viewability standards. Assist in testing and evaluating new programmatic tools and features.
- Collaboration & Cross-Functional Support: Work closely with the creative and media planning teams to align messaging with campaign objectives. Coordinate with ad operations to ensure proper tagging and tracking implementation. Support senior media team members in troubleshooting delivery issues and optimizing performance.
Skills & Abilities:
- Excellent organizational skills and attention to detail.
- Strong analytical mindset, with the ability to derive insights from data and act on them in real-time.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and analytics platforms like Google Analytics.
Your Education and Experience:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 2-4 years of experience in digital media buying, preferably with hands-on DSP experience.
- Knowledge of programmatic buying, real-time bidding (RTB), and ad operations is a plus.
With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces.
Media Buyer Programmatic employer: Sargento Foods Inc.
Contact Detail:
Sargento Foods Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buyer Programmatic
✨Tip Number 1
Familiarise yourself with the key platforms mentioned in the job description, such as The Trade Desk and DV360. Having hands-on experience or even a basic understanding of these tools can set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest trends in programmatic advertising. Follow industry blogs, attend webinars, or join relevant online communities to demonstrate your passion and knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns in the past. Be ready to share insights on metrics like CTR and ROAS, as this shows your analytical skills and ability to drive results.
✨Tip Number 4
Network with professionals in the digital media buying space. Attend industry events or connect with people on LinkedIn to learn more about the role and potentially get referrals that could help your application stand out.
We think you need these skills to ace Media Buyer Programmatic
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media buying and programmatic advertising. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for programmatic advertising and your analytical skills. Mention specific tools and platforms you've worked with, and how they relate to the role.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data analysis to optimise campaigns in the past. Highlight any experience with DSPs and reporting tools like Google Analytics.
Highlight Collaboration Experience: Emphasise your ability to work cross-functionally with creative and media planning teams. Share examples of how you've coordinated with others to achieve campaign objectives.
How to prepare for a job interview at Sargento Foods Inc.
✨Know Your DSPs
Familiarise yourself with the demand-side platforms mentioned in the job description, such as The Trade Desk and DV360. Be prepared to discuss your experience with these tools and how you've used them to optimise campaigns.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, come ready to discuss specific examples of how you've analysed campaign performance in the past. Highlight any tools you've used, like Google Analytics, and be prepared to explain how you derived insights from data.
✨Demonstrate Attention to Detail
This position is detail-oriented, so be sure to provide examples of how you've managed multiple projects while maintaining high accuracy. Discuss any processes you have in place to ensure nothing slips through the cracks.
✨Prepare for Collaboration Questions
As the role involves working closely with creative and media planning teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you align messaging with campaign objectives and troubleshoot issues together.
