Head of E-commerce & Digital Growth London | Full-time, Office Based | Permanent + Bonus + Flex Hours + Ealry Finish Fri An exciting opportunity for a commercially driven Head of E-commerce & Digital Growth to lead the online growth of an established fashion brand. This strategic yet hands-on Head of E-commerce & Digital Growth role will oversee Shopify e-commerce, digital marketing, CRM, marketplaces, social media and digital trading, working closely with the Directors and wider Buying, Merchandising, Retail, Marketing and Operations teams. Key Responsibilities * Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales. * Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS. * Lead CRM and retention across email and SMS, including segmentation and automated customer journeys. * Manage and grow third-party marketplaces, ideally including Mirakl. * Develop omnichannel initiatives connecting e-commerce, social and physical retail. * Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV. * Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content. * Identify and implement AI, automation and emerging technologies to improve customer experience and growth. * Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy. Skills & Experience * Proven e-commerce leadership experience within fashion, lifestyle or consumer retail. * Strong hands-on Shopify experience. * Excellent knowledge of Meta Ads, Google Ads, SEO and digital acquisition. * CRM experience with Klaviyo, Attentive or similar. * Marketplace experience, ideally Mirakl. * Strong understanding of e-commerce KPIs including ROAS, MER, CAC, conversion and CLV. * Experience across content, social media and creative production. * Passion for fashion, digital innovation, AI and emerging technology. * Commercially minded, analytical and hands-on, with strong leadership and communication skills. The Opportunity This is a fantastic opportunity for a Head of E-commerce & Digital Growth to take genuine ownership of digital strategy and accelerate the growth of an established fashion brand, with the freedom to introduce new ideas, technology and ways of working
Head of Ecommerce and Digital Growth in Shadwell employer: Sarah Sykes Recruitment
Join a dynamic and innovative high street supplier in London, where your role as a Junior Technical Fashion Designer will be supported by a collaborative and ambitious work culture. With a focus on employee growth and development, you'll have the opportunity to enhance your skills in garment construction and fit while working on exciting womenswear projects. Enjoy the benefits of being part of a friendly team that values creativity and technical expertise, making it an excellent place for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce and Digital Growth in Shadwell
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Sarah Sykes Recruitment, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Sarah Sykes Recruitment!
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Sarah Sykes Recruitment, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Sarah Sykes Recruitment and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Sarah Sykes Recruitment that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Sarah Sykes Recruitment
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
