Head of E-commerce & Digital Growth
London | Full-time, Office Based | Permanent
+ Bonus + Flex Hours + Ealry Finish Fri
An exciting opportunity for a commercially driven Head of E-commerce & Digital Growth to lead the online growth of an established fashion brand.
This strategic yet hands-on Head of E-commerce & Digital Growth role will oversee Shopify e-commerce, digital marketing, CRM, marketplaces, social media and digital trading, working closely with the Directors and wider Buying, Merchandising, Retail, Marketing and Operations teams.
Key Responsibilities
- Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales.
- Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS.
- Lead CRM and retention across email and SMS, including segmentation and automated customer journeys.
- Manage and grow third-party marketplaces, ideally including Mirakl.
- Develop omnichannel initiatives connecting e-commerce, social and physical retail.
- Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV.
- Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content.
- Identify and implement AI, automation and emerging technologies to improve customer experience and growth.
- Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy.
Skills & Experience
- Proven e-commerce leadership experience within fashion, lifestyle or consumer retail.
- Strong hands-on Shopify experience.
- Excellent knowledge of Meta Ads, Google Ads, SEO and digital acquisition.
- CRM experience with Klaviyo, Attentive or similar.
- Marketplace experience, ideally Mirakl.
- Strong understanding of e-commerce KPIs including ROAS, MER, CAC, conversion and CLV.
- Experience across content, social media and creative production.
- Passion for fashion, digital innovation, AI and emerging technology.
- Commercially minded, analytical and hands-on, with strong leadership and communication skills.
The Opportunity
This is a fantastic opportunity for a Head of E-commerce & Digital Growth to take genuine ownership of digital strategy and accelerate the growth of an established fashion brand, with the freedom to introduce new ideas, technology and ways of working
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Head of Ecommerce and Digital Growth employer: Sarah Sykes Recruitment
Join a dynamic and innovative high street supplier in London, where your role as a Junior Technical Fashion Designer will be supported by a collaborative and ambitious work culture. With a focus on employee growth and development, you'll have the opportunity to enhance your skills in garment construction and fit while working on exciting womenswear projects. Enjoy the benefits of being part of a friendly team that values creativity and technical expertise, making it an excellent place for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce and Digital Growth
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Sarah Sykes Recruitment are looking for when hiring for a Head of Ecommerce and Digital Growth.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Sarah Sykes Recruitment for the Head of Ecommerce and Digital Growth, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Sarah Sykes Recruitment as a Head of Ecommerce and Digital Growth, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Sarah Sykes Recruitment’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce and Digital Growth.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Sarah Sykes Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Sarah Sykes Recruitment's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Sarah Sykes Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Sarah Sykes Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Sarah Sykes Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Sarah Sykes Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
