At a Glance
- Tasks: Lead e-commerce strategy and drive digital growth in a dynamic fashion business.
- Company: Established fashion and consumer business in London with a vibrant culture.
- Benefits: Competitive salary, bonuses, flexible hours, and early finish Fridays.
- Other info: Join a collaborative team and explore innovative technologies for growth.
- Why this job: Make a real impact on digital growth and customer experience in a thriving industry.
- Qualifications: Proven e-commerce leadership experience, especially with Shopify and digital marketing.
The predicted salary is between 59400 - 72600 £ per year.
- Head of E-commerce & Digital Growth
- London | Full Time | Permanent | Office-based
- Bonus | Flexibility | Early Finish Friday + Benefits
- An exciting opportunity has arisen for a commercially driven
Head of E-commerce & Digital Growth to join an established and growing fashion and consumer business in London.
This is a strategic yet hands-on leadership role responsible for e-commerce performance, digital acquisition, CRM, customer growth and online trading , working closely with commercial and marketing teams.
Key Responsibilities
- Own the e-commerce strategy and online trading performance .
- Lead Shopify e-commerce operations, optimisation and growth.
- Drive customer acquisition through paid social, paid search, SEO and emerging channels .
- Develop CRM, email, SMS and customer retention strategies.
- Manage third-party digital sales channels and marketplaces.
- Drive conversion, revenue, profitability and key KPIs , including ROAS, CAC and customer lifetime value.
- Lead digital content, social media and commercial campaigns.
- Improve the customer journey, conversion and online experience.
- Explore
AI, automation and emerging technologies to drive efficiency and commercial performance.
- Connect digital activity with wider customer and retail experiences.
- Collaborate with
Buying, Merchandising, Marketing, Retail and Operations .
- Develop and deliver a clear digital growth roadmap .
About You
- Experienced e-commerce and digital leader from fashion, lifestyle or consumer retail.
- Strong hands-on
Shopify experience with a proven track record of delivering online growth.
- Commercially focused, analytical, creative and highly hands-on.
- Strong experience across e-commerce trading, digital acquisition, CRM, conversion and customer growth .
- Marketplace, social commerce, content, AI or digital innovation experience advantageous.
- Ambitious and entrepreneurial, with the ability to take genuine ownership of digital growth and deliver measurable commercial impact.
This is an excellent opportunity to take genuine ownership of digital growth and make a significant impact within an established and entrepreneurial business.
Ready to take ownership of digital growth and make a measurable impact? Apply today.
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Head of Ecommerce in City of London employer: Sarah Sykes Recruitment
Join a leading high-street supplier that values creativity and collaboration, offering a vibrant work culture where your design skills can flourish. With flexible hybrid working arrangements and a focus on employee growth, you'll have the opportunity to develop trend-led collections while working alongside passionate professionals in the fashion industry. This role not only allows you to showcase your talent but also provides a supportive environment that encourages innovation and personal development.
