At a Glance
- Tasks: Lead and innovate marketing strategies to drive growth and brand visibility.
- Company: Dynamic B2B research agency known for high-quality insights and thought leadership.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a diverse team committed to equality and innovation.
- Why this job: Shape the future of a growing agency and make a real impact in the industry.
- Qualifications: Proven B2B marketing experience with strong leadership and storytelling skills.
The predicted salary is between 60000 - 80000 € per year.
A specialist B2B research and insight agency is seeking a Marketing Lead to take ownership of its marketing function and drive the next phase of commercial growth. Known for producing high-quality thought leadership and research-led content for clients across professional services and beyond, the business has built strong brand foundations and is now looking for a marketing leader to sharpen its strategy, expand its reach, and increase pipeline contribution. Reporting directly to the CEO, this is an exciting, high-visibility role with genuine scope to shape how a growing agency positions itself and engages its market. The successful candidate will balance strategic leadership with hands-on delivery, working across brand, content, demand generation, and digital channels.
Role
- Own and lead the overall marketing strategy, aligned with business growth objectives and commercial priorities.
- Set direction across brand, demand generation, content, and digital channels, ensuring coherence and measurable impact.
- Manage and develop a small in-house team, alongside external agencies and specialist partners.
- Act as a strategic partner to the CEO and leadership team, contributing to go-to-market planning and business development.
- Own and evolve the brand identity, positioning, and messaging, ensuring consistency across all channels and touchpoints.
- Lead a content and thought leadership programme, overseeing the production of reports, whitepapers, blogs, and multi-channel campaigns that translate market insight into compelling narratives.
- Drive lead generation and pipeline growth through integrated campaigns spanning SEO, email marketing, paid media, and LinkedIn.
- Own marketing's contribution to revenue, including pipeline generation, lead quality, and funnel accountability through to conversion.
- Oversee website performance and user experience, working with agency partners to develop organic growth as a core acquisition channel.
- Track, analyse, and report on marketing performance and ROI, including pipeline impact and revenue attribution.
- Plan and execute events, webinars, sponsorships, and speaking opportunities to support brand visibility and pipeline development.
- Identify and monitor growth opportunities through market insight, customer feedback, competitor analysis, and CRM data.
Requirements
- Proven experience in a senior B2B marketing role, ideally within professional services, agency, or research-led environments.
- Strong understanding of brand building, content marketing, and demand generation, with the ability to operate across all three simultaneously.
- Commercially minded, with a demonstrable track record of connecting marketing activity to business strategy, pipeline, and revenue.
- Confident working closely with senior stakeholders, including C-suite, and able to influence without formal authority.
- Experience managing teams, agencies, and budgets, with the ability to get the best from internal and external resource.
- Hands-on and pragmatic, comfortable executing as well as setting strategy.
- Strong writing, editing, and storytelling skills, with a high standard of quality and attention to detail.
- Familiarity with SEO, performance marketing, and digital channels, including working effectively with specialist agency partners.
- Experience with CRM platforms and marketing analytics, with the ability to track and report on performance against commercial objectives.
Marketing Lead employer: Sapio Consulting
At Sapio Consulting, we pride ourselves on fostering a dynamic and inclusive work environment where creativity and strategic thinking thrive. As a Marketing Lead, you will have the unique opportunity to shape our marketing strategy while working closely with senior leadership, all within a supportive culture that values professional growth and collaboration. Our commitment to diversity and equal opportunity ensures that every voice is heard, making this an exciting place for innovative minds to flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a marketing role where creativity and results matter. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching the company and its market position. Understand their challenges and think about how you can contribute to their growth. Tailor your responses to show how your experience aligns with their needs, especially in areas like brand and content strategy.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Lead. Highlight your experience in B2B marketing, especially in professional services, and showcase how you've driven growth in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've shaped marketing strategies and contributed to revenue growth.
Showcase Your Storytelling Skills:Since strong writing and storytelling are key for this position, make sure your application reflects that. Use clear, engaging language and structure your application in a way that tells a cohesive story about your career.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us!
How to prepare for a job interview at Sapio Consulting
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's current marketing strategy. Understand their brand positioning and recent campaigns. This will help you articulate how your experience aligns with their goals and how you can contribute to their growth.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience managing teams and working with senior stakeholders. Share specific examples of how you've led marketing initiatives that resulted in measurable outcomes. This will demonstrate your ability to balance strategic leadership with hands-on execution.
✨Prepare for Thought Leadership Discussions
Since the role involves overseeing content and thought leadership, come ready with ideas for reports or campaigns that could resonate with their audience. This shows your proactive approach and understanding of the importance of compelling narratives in B2B marketing.
✨Understand Performance Metrics
Familiarise yourself with key performance indicators relevant to the role, such as lead generation and ROI. Be ready to discuss how you've tracked and reported on marketing performance in previous roles, showcasing your analytical skills and commercial mindset.
