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- Tasks: Lead organic search strategies and advise clients on SEO and AI trends.
- Company: A top global marketing and communications agency with a focus on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team at the forefront of modern search and AI.
- Why this job: Shape the future of search and work with cutting-edge AI technologies.
- Qualifications: Expertise in SEO, strategic advisory skills, and a passion for digital innovation.
The predicted salary is between 60000 - 80000 £ per year.
A leading global brand, marketing and communications agency is seeking an SEO Lead to lead the next chapter of its organic search capability. With an established presence across B2B sectors and a reputation for integrated, insight-led communications, the agency is investing in its digital proposition as search continues to be reshaped by artificial intelligence. This role sits at the intersection of technical SEO, strategic advisory, and emerging AI discovery, and will be central to defining how the agency's clients remain visible and authoritative as generative and answer engines become an increasingly significant part of the search landscape.
The successful candidate will combine deep expertise with the credibility and commercial instincts to grow client accounts, support new business, and help position the agency at the forefront of modern search.
Role- Lead the development and execution of organic search strategies across a portfolio of B2B clients, defining what success looks like in a rapidly evolving landscape that spans both traditional SEO and AI-driven discovery.
- Act as a senior strategic advisor to clients, translating complex search and AI trends into clear, actionable recommendations and identifying opportunities to grow accounts.
- Develop and implement strategies for visibility across AI-powered search environments, including generative platforms and emerging answer engines, applying principles of Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
- Advise clients on how large language models discover, interpret and surface content, and optimise site structures and content to improve entity recognition, semantic relevance, topical authority, and likelihood of citation in AI-generated responses.
- Monitor and evaluate brand presence within AI-generated outputs, identifying risks and opportunities for clients.
- Lead technical SEO programmes including site audits, website launches and migrations, CMS changes, and site restructuring, translating technical findings into clear recommendations for clients and development teams.
- Ensure websites are structured to perform across both search engines and AI systems, encompassing schema, internal linking, and content hierarchy.
- Evolve content strategies from keyword-led to topic, entity and authority-led approaches, working closely with content and PR teams to ensure outputs are optimised for both human audiences and machine understanding.
- Define and track performance across traditional and emerging metrics including organic traffic, share of search, AI visibility and citation frequency, and zero-click and SERP performance, building reporting frameworks that translate data into clear stakeholder insights.
- Stay at the forefront of search and AI developments, leading experimentation across new tools and platforms and contributing to the development of the agency's SEO and AI search proposition, methodologies and thought leadership.
- Support new business activity including pitches and proposals.
SEO Lead in London employer: Sapio Consulting
Contact Detail:
Sapio Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is your chance to shine and demonstrate how you can help clients grow their visibility in the ever-evolving search landscape.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in SEO and AI. We want you to be able to discuss how you can apply these insights to real-world scenarios, so practice articulating your thoughts clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace SEO Lead in London
Some tips for your application 🫡
Show Your SEO Expertise: When you're writing your application, make sure to highlight your deep knowledge of SEO and AI trends. We want to see how you can translate complex concepts into actionable strategies that can help our clients thrive in the digital landscape.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon unless it's necessary. Show us that you can communicate effectively, just like you would with a client.
Tailor Your Application: Make sure to customise your application for this role. Reference specific aspects of the job description and explain how your skills align with what we're looking for. This shows us that you've done your homework and are genuinely interested in joining our team.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Sapio Consulting
✨Know Your SEO Inside Out
Make sure you brush up on both traditional SEO and the latest AI-driven strategies. Be ready to discuss how you would implement Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) in real-world scenarios. This shows you’re not just familiar with the concepts but can apply them effectively.
✨Showcase Your Strategic Thinking
Prepare to share examples of how you've acted as a strategic advisor in previous roles. Think about specific instances where you translated complex trends into actionable recommendations for clients. This will demonstrate your ability to think critically and provide value beyond just technical skills.
✨Demonstrate Your Technical Skills
Be ready to discuss your experience with technical SEO programmes, such as site audits and migrations. Bring along examples of how you’ve translated technical findings into clear recommendations for development teams. This will highlight your ability to bridge the gap between technical and non-technical stakeholders.
✨Stay Ahead of the Curve
Research the latest developments in search and AI before your interview. Be prepared to discuss how you would lead experimentation with new tools and platforms. Showing that you’re proactive about staying informed will impress the interviewers and position you as a forward-thinking candidate.