At a Glance
- Tasks: Lead and own the marketing strategy to drive growth and brand visibility.
- Company: Dynamic B2B research agency known for high-quality insights and thought leadership.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a diverse team committed to inclusion and equal opportunities.
- Why this job: Shape the future of a growing agency and make a real impact in the industry.
- Qualifications: Proven B2B marketing experience with strong leadership and storytelling skills.
The predicted salary is between 60000 - 80000 € per year.
A specialist B2B research and insight agency is seeking a Marketing Lead to take ownership of its marketing function and drive the next phase of commercial growth. Known for producing high-quality thought leadership and research-led content for clients across professional services and beyond, the business has built strong brand foundations and is now looking for a marketing leader to sharpen its strategy, expand its reach, and increase pipeline contribution. Reporting directly to the CEO, this is an exciting, high-visibility role with genuine scope to shape how a growing agency positions itself and engages its market. The successful candidate will balance strategic leadership with hands-on delivery, working across brand, content, demand generation, and digital channels.
Role
- Own and lead the overall marketing strategy, aligned with business growth objectives and commercial priorities.
- Set direction across brand, demand generation, content, and digital channels, ensuring coherence and measurable impact.
- Manage and develop a small in-house team, alongside external agencies and specialist partners.
- Act as a strategic partner to the CEO and leadership team, contributing to go-to-market planning and business development.
- Own and evolve the brand identity, positioning, and messaging, ensuring consistency across all channels and touchpoints.
- Lead a content and thought leadership programme, overseeing the production of reports, whitepapers, blogs, and multi-channel campaigns that translate market insight into compelling narratives.
- Drive lead generation and pipeline growth through integrated campaigns spanning SEO, email marketing, paid media, and LinkedIn.
- Own marketing's contribution to revenue, including pipeline generation, lead quality, and funnel accountability through to conversion.
- Oversee website performance and user experience, working with agency partners to develop organic growth as a core acquisition channel.
- Track, analyse, and report on marketing performance and ROI, including pipeline impact and revenue attribution.
- Plan and execute events, webinars, sponsorships, and speaking opportunities to support brand visibility and pipeline development.
- Identify and monitor growth opportunities through market insight, customer feedback, competitor analysis, and CRM data.
Requirements
- Proven experience in a senior B2B marketing role, ideally within professional services, agency, or research-led environments.
- Strong understanding of brand building, content marketing, and demand generation, with the ability to operate across all three simultaneously.
- Commercially minded, with a demonstrable track record of connecting marketing activity to business strategy, pipeline, and revenue.
- Confident working closely with senior stakeholders, including C-suite, and able to influence without formal authority.
- Experience managing teams, agencies, and budgets, with the ability to get the best from internal and external resource.
- Hands-on and pragmatic, comfortable executing as well as setting strategy.
- Strong writing, editing, and storytelling skills, with a high standard of quality and attention to detail.
- Familiarity with SEO, performance marketing, and digital channels, including working effectively with specialist agency partners.
- Experience with CRM platforms and marketing analytics, with the ability to track and report on performance against commercial objectives.
Here at Sapio Consulting we are not only proud to be equal opportunity employers in our own right but are also committed to and in the privileged position of being able to support each and every one of our clients and partners in their Diversity & Inclusion objectives and initiatives. Our clients are equal opportunity employers and on their behalf we welcome candidates, applicants or prospective applicants regardless of age, disability, neurodiversity, sex, sexual orientation, gender identity or expression, marriage or civil partnership or partnership status, pregnancy and maternity or parental status, race, religion or beliefs, and political opinion.
Marketing Lead in London employer: Sapio Consulting
At Sapio Consulting, we pride ourselves on fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Marketing Lead, you will have the unique opportunity to shape our marketing strategy while collaborating closely with senior leadership in a supportive culture that values innovation and professional growth. With a commitment to diversity and inclusion, we offer a range of benefits and development opportunities that ensure every team member can contribute meaningfully to our mission and enjoy a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to meet potential employers and showcase your passion for marketing.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your best work in brand building, content marketing, and demand generation. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, even if they’re not hiring. A well-timed email can lead to opportunities you never expected.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles waiting for talented individuals like you. Make sure to tailor your application to highlight how your experience aligns with the marketing lead role.
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Lead role. Highlight your experience in B2B marketing, especially in professional services or research-led environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven marketing strategies and contributed to business growth in the past.
Showcase Your Storytelling Skills:Since strong writing and storytelling are key for this position, make sure your application reflects that. Whether it's your CV or cover letter, keep it engaging and clear. We love a good narrative!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Sapio Consulting
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's current marketing strategy. Understand their brand positioning and how they engage with their audience. Be ready to discuss how you can enhance their approach, especially in areas like content marketing and demand generation.
✨Showcase Your Leadership Skills
As a Marketing Lead, you'll be managing a team and collaborating with senior stakeholders. Prepare examples of how you've successfully led teams or projects in the past. Highlight your ability to influence without authority and how you've contributed to business growth through strategic marketing initiatives.
✨Be Data-Driven
Familiarise yourself with key marketing metrics and analytics tools. Be prepared to discuss how you've tracked and reported on marketing performance in previous roles. Show that you understand the importance of connecting marketing activities to revenue and pipeline growth.
✨Prepare for Thought Leadership Discussions
Given the emphasis on thought leadership in the role, think about how you can contribute to the agency's content strategy. Bring ideas for reports, blogs, or campaigns that could resonate with their target audience. This will demonstrate your proactive approach and understanding of market insights.
