At a Glance
- Tasks: Lead and own the marketing strategy to drive growth and brand visibility.
- Company: Dynamic B2B research agency known for high-quality insights and thought leadership.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a diverse team committed to inclusion and equal opportunities.
- Why this job: Shape the future of a growing agency and make a real impact in the industry.
- Qualifications: Proven B2B marketing experience with strong leadership and storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
A specialist B2B research and insight agency is seeking a Marketing Lead to take ownership of its marketing function and drive the next phase of commercial growth. Known for producing high-quality thought leadership and research-led content for clients across professional services and beyond, the business has built strong brand foundations and is now looking for a marketing leader to sharpen its strategy, expand its reach, and increase pipeline contribution. Reporting directly to the CEO, this is an exciting, high-visibility role with genuine scope to shape how a growing agency positions itself and engages its market. The successful candidate will balance strategic leadership with hands-on delivery, working across brand, content, demand generation, and digital channels.
Role
- Own and lead the overall marketing strategy, aligned with business growth objectives and commercial priorities.
- Set direction across brand, demand generation, content, and digital channels, ensuring coherence and measurable impact.
- Manage and develop a small in-house team, alongside external agencies and specialist partners.
- Act as a strategic partner to the CEO and leadership team, contributing to go-to-market planning and business development.
- Own and evolve the brand identity, positioning, and messaging, ensuring consistency across all channels and touchpoints.
- Lead a content and thought leadership programme, overseeing the production of reports, whitepapers, blogs, and multi-channel campaigns that translate market insight into compelling narratives.
- Drive lead generation and pipeline growth through integrated campaigns spanning SEO, email marketing, paid media, and LinkedIn.
- Own marketing's contribution to revenue, including pipeline generation, lead quality, and funnel accountability through to conversion.
- Oversee website performance and user experience, working with agency partners to develop organic growth as a core acquisition channel.
- Track, analyse, and report on marketing performance and ROI, including pipeline impact and revenue attribution.
- Plan and execute events, webinars, sponsorships, and speaking opportunities to support brand visibility and pipeline development.
- Identify and monitor growth opportunities through market insight, customer feedback, competitor analysis, and CRM data.
Requirements
- Proven experience in a senior B2B marketing role, ideally within professional services, agency, or research-led environments.
- Strong understanding of brand building, content marketing, and demand generation, with the ability to operate across all three simultaneously.
- Commercially minded, with a demonstrable track record of connecting marketing activity to business strategy, pipeline, and revenue.
- Confident working closely with senior stakeholders, including C-suite, and able to influence without formal authority.
- Experience managing teams, agencies, and budgets, with the ability to get the best from internal and external resource.
- Hands-on and pragmatic, comfortable executing as well as setting strategy.
- Strong writing, editing, and storytelling skills, with a high standard of quality and attention to detail.
- Familiarity with SEO, performance marketing, and digital channels, including working effectively with specialist agency partners.
- Experience with CRM platforms and marketing analytics, with the ability to track and report on performance against commercial objectives.
Here at Sapio Consulting we are not only proud to be equal opportunity employers in our own right but are also committed to and in the privileged position of being able to support each and every one of our clients and partners in their Diversity & Inclusion objectives and initiatives. Our clients are equal opportunity employers and on their behalf we welcome candidates, applicants or prospective applicants regardless of age, disability, neurodiversity, sex, sexual orientation, gender identity or expression, marriage or civil partnership or partnership status, pregnancy and maternity or parental status, race, religion or beliefs, and political opinion.
Marketing Lead in London employer: Sapio Consulting
As a pioneering venture capital firm, we offer an exceptional opportunity for the Head of Editorial, Content and Communications to shape the narrative around frontier technology and societal innovation. Our collaborative work culture fosters creativity and strategic ownership, allowing you to build impactful content that resonates with founders and the wider tech community. Located in a vibrant European tech hub, we provide a dynamic environment where your editorial vision can thrive, supported by a commitment to diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sapio Consulting and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sapio Consulting are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sapio Consulting on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sapio Consulting. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sapio Consulting. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sapio Consulting:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sapio Consulting’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sapio Consulting
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sapio Consulting will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sapio Consulting, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
