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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic tech company focused on customer success and market credibility.
- Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
- Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
- Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in York employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in York
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that personal connections can open doors, so don’t be shy about asking for introductions or advice.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements and case studies. This is your chance to demonstrate how you can turn customer success into compelling proof points.
✨Tip Number 3
Prepare for interviews by researching the company’s current customer advocacy efforts. We want you to align your experience with their needs, so come ready with ideas on how you can enhance their programme!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Customer Marketing & Advocacy Manager in York
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share specific examples of how you've successfully built or managed similar programs in the past. We want to know what drives you!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in customer marketing and advocacy. Use keywords from the job description to show that you understand what we're looking for. It helps us see you as a perfect fit!
Tell Compelling Stories: Since storytelling is key in this role, use your application to demonstrate your storytelling skills. Include anecdotes that showcase your ability to create engaging customer success stories or case studies. We love a good narrative!
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality shine through. A friendly tone can make your application stand out. Remember, we’re looking for someone who can connect with customers and colleagues alike!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be ready to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be prepared to discuss how you would define and measure success in this area. This demonstrates your analytical skills and ability to align with sales priorities.
✨Cross-Functional Collaboration
Think about examples from your past experiences where you successfully collaborated with sales, marketing, or product teams. Highlighting these instances will show your ability to work cross-functionally, which is crucial for this role.
✨Engagement Strategies
Come up with innovative ideas for engaging customers in advocacy programmes. Whether it’s through webinars, podcasts, or events, having a few strategies in mind will impress the interviewers and show your proactive approach to driving customer promotion.