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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with cross-functional teamwork and exciting projects.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Watford employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Watford
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. We want to see how you can turn customer success into proof points that resonate with potential employers.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. We can’t stress enough how important it is to articulate your experience in customer advocacy and references clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. We’re excited to see how you can contribute to building and scaling our global customer advocacy programme!
We think you need these skills to ace Customer Marketing & Advocacy Manager in Watford
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share examples of how you've successfully built or managed similar programs in the past. We want to know what drives you!
Tailor Your Experience: Make sure to highlight your relevant experience in customer marketing and advocacy. Use specific examples that align with the responsibilities listed in the job description. This helps us see how you fit into our vision.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and skills. Avoid fluff – we want to know what makes you stand out!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be ready to discuss how you would create compelling narratives that highlight customer outcomes and align with sales priorities. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) that drive customer advocacy programs. Be prepared to discuss how you would define and measure success in this role. This demonstrates your analytical skills and ability to scale programs effectively.
✨Cross-Functional Collaboration
Think about examples from your past experiences where you successfully collaborated with sales, marketing, or product teams. Highlight how you can bridge gaps between departments to ensure alignment and drive execution. This will show your potential employer that you can work well in a team-oriented environment.
✨Engagement Strategies
Come up with innovative ideas for engaging customers in advocacy programmes, such as joint promotions or events. Discuss how you would manage relationships with key customers to foster long-term partnerships. This will illustrate your proactive approach and creativity in driving customer engagement.