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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and engage with key customers for exciting projects.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Wakefield employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Wakefield
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your customer advocacy experience. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names pop up in our system!
We think you need these skills to ace Customer Marketing & Advocacy Manager in Wakefield
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling stories.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience that aligns with the role. We want to see how your skills in customer marketing and advocacy can directly contribute to our goals at StudySmarter.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences. Remember, clarity is key!
Apply Through Our Website: We encourage you to submit your application through our website. This ensures that we receive all the necessary information in the right format and helps us keep track of your application easily. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Sales Process
Familiarise yourself with how sales teams operate and how customer references can support their efforts. Think about specific examples where you've successfully aligned marketing initiatives with sales goals, as this will demonstrate your ability to drive results in a cross-functional environment.
✨Showcase Your AI Skills
Since excellent AI skills are a requirement, be ready to discuss how you've used AI tools in previous roles to enhance customer marketing or advocacy programmes. Bring examples of how these tools have helped you analyse data or improve customer engagement.
✨Build Relationships
Highlight your experience in developing relationships with key customers. Prepare to share strategies you've used to engage customers for advocacy purposes, such as joint promotions or events. This will illustrate your capability to manage customer relationships effectively.