Customer Marketing & Advocacy Manager in Telford
Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager in Telford

Telford Full-Time 60000 - 75000 £ / year (est.) Home office (partial)
Sapiens

At a Glance

  • Tasks: Build and scale a global customer advocacy program to showcase success stories.
  • Company: Dynamic tech company focused on customer success and market credibility.
  • Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
  • Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
  • Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
  • Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.

The predicted salary is between 60000 - 75000 £ per year.

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Location/working model: London (Hybrid) or Remote (UK)

Key Responsibilities:

  • Build and manage a structured, global customer advocacy and references program
  • Define processes, governance, and KPIs to scale the program
  • Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
  • Ensure alignment with messaging and sales priorities
  • Build and manage a customer reference directory to serve sales efforts
  • Support sales with relevant references for active deals
  • Manage reference requests and customer engagement
  • Develop relationships with key customers for executive references and advisory programs
  • Drive joint customer promotion: events, speaking opportunities, webinars, podcasts, interviews and joint PR on key milestones
  • Partner with Sales, Customer Success, Product, and Marketing
  • Ensure advocacy assets are accessible and actively used
  • Requirements:

    • 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
    • Excellent AI skills
    • A background within a Born in the Cloud or Cloud Native company
    • Experience managing customer references and/or advocacy programs
    • Strong storytelling and communication skills
    • Ability to work cross-functionally and drive execution

    Customer Marketing & Advocacy Manager in Telford employer: Sapiens

    Join a dynamic and innovative team in London, where we prioritise employee growth and collaboration. As a Customer Marketing & Advocacy Manager, you'll thrive in a supportive work culture that values creativity and initiative, offering opportunities to shape impactful customer stories and drive market success. With a hybrid or remote working model, we provide flexibility alongside competitive benefits, ensuring you can achieve a fulfilling work-life balance while making a meaningful impact.
    Sapiens

    Contact Detail:

    Sapiens Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Customer Marketing & Advocacy Manager in Telford

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Customer Marketing & Advocacy Manager role.

    ✨Tip Number 2

    Showcase your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. We want to see how you can turn customer success into proof points that resonate with potential employers.

    ✨Tip Number 3

    Practice makes perfect! Get ready for interviews by rehearsing answers to common questions related to customer advocacy and marketing. We suggest doing mock interviews with friends or using online platforms to boost your confidence.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!

    We think you need these skills to ace Customer Marketing & Advocacy Manager in Telford

    Customer Advocacy
    Program Management
    KPI Development
    Case Study Creation
    Customer Engagement
    Sales Support
    Relationship Building
    Cross-Functional Collaboration
    Storytelling
    Communication Skills
    Event Promotion
    Content Creation
    B2B SaaS Experience
    AI Skills

    Some tips for your application 🫡

    Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing & Advocacy Manager role. Highlight your experience in customer advocacy and storytelling, as these are key to what we’re looking for!

    Showcase Your Success Stories: We love a good success story! Include specific examples of how you've built or managed advocacy programs in the past. This will help us see how you can drive our customer advocacy initiatives.

    Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of your relevant experience and skills.

    Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!

    How to prepare for a job interview at Sapiens

    ✨Know Your Customer Advocacy Inside Out

    Before the interview, dive deep into the concept of customer advocacy. Understand how it can transform customer success into compelling proof points. Be ready to discuss specific examples of successful advocacy programmes you've managed or contributed to.

    ✨Showcase Your Storytelling Skills

    Since storytelling is key in this role, prepare a few anecdotes that highlight your ability to create engaging customer narratives. Think about how you can turn data into compelling stories that resonate with both customers and sales teams.

    ✨Familiarise Yourself with Cross-Functional Collaboration

    This position requires working closely with various teams. Be prepared to share experiences where you've successfully collaborated with sales, marketing, or product teams. Highlight how you navigated challenges and drove execution across functions.

    ✨Prepare for KPI Discussions

    Understanding KPIs is crucial for scaling the advocacy programme. Brush up on relevant metrics you've used in past roles. Be ready to discuss how you defined processes and governance around these KPIs to measure success effectively.

    Customer Marketing & Advocacy Manager in Telford
    Sapiens
    Location: Telford

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