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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Hybrid or remote work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to engage with key customers and industry leaders.
- Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
- Qualifications: 5+ years in customer marketing or advocacy, strong storytelling skills, and AI proficiency.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Swindon employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Swindon
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Customer Marketing & Advocacy Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. When you get the chance to chat with potential employers, share these stories to demonstrate your impact and creativity.
✨Tip Number 3
Don’t just apply – engage! If you find a role that excites you, apply through our website and follow up with a friendly email to the hiring manager. Show them you’re genuinely interested and ready to bring your A-game.
✨Tip Number 4
Prepare for interviews by researching the company’s current customer advocacy efforts. Think about how you can contribute to their goals and be ready to discuss your ideas. This will show you’re proactive and aligned with their vision.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Swindon
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy. Share specific examples of how you've successfully built or managed similar programs in the past. This will help us understand your commitment to turning customer success into compelling stories.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. Highlight your experience in customer marketing and advocacy, and don’t forget to mention any relevant KPIs you’ve achieved. We love seeing how your skills match our needs!
Be a Storyteller: Since storytelling is key in this role, use your application to showcase your storytelling abilities. Include a brief narrative about a successful project or campaign you led that involved customer engagement. This will give us a taste of your communication skills and creativity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Stories
Before the interview, dive deep into the customer success stories relevant to the role. Be prepared to discuss how you would create compelling narratives that highlight customer outcomes. This shows your understanding of the importance of storytelling in customer advocacy.
✨Understand the Sales Process
Familiarise yourself with how sales teams operate and how customer references can support their efforts. Think about specific examples where you've successfully aligned marketing initiatives with sales goals, as this will demonstrate your ability to drive results in a cross-functional environment.
✨Showcase Your Metrics Mindset
Since KPIs are crucial for scaling advocacy programs, be ready to discuss how you've defined and measured success in previous roles. Bring examples of how you've used data to inform your strategies and improve customer engagement, which will resonate well with the interviewers.
✨Build Relationships, Even Virtually
Highlight your experience in developing relationships with key customers, especially in a remote or hybrid setting. Share specific instances where you've engaged customers for advocacy purposes, as this will illustrate your ability to foster connections that benefit both the company and its clients.