Customer Marketing & Advocacy Manager in Stockport
Customer Marketing & Advocacy Manager

Customer Marketing & Advocacy Manager in Stockport

Stockport Full-Time 60000 - 75000 £ / year (est.) Home office (partial)
Sapiens

At a Glance

  • Tasks: Build and scale a global customer advocacy program to showcase success stories.
  • Company: Dynamic tech company focused on customer success and market credibility.
  • Benefits: Hybrid or remote work options, competitive salary, and professional growth opportunities.
  • Other info: Collaborative environment with opportunities to engage with key customers.
  • Why this job: Make a real impact by turning customer success into compelling stories that drive sales.
  • Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.

The predicted salary is between 60000 - 75000 £ per year.

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Location/working model: London (Hybrid) or Remote (UK)

Key Responsibilities:

  • Build and manage a structured, global customer advocacy and references program
  • Define processes, governance, and KPIs to scale the program
  • Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
  • Ensure alignment with messaging and sales priorities
  • Build and manage a customer reference directory to serve sales efforts
  • Support sales with relevant references for active deals
  • Manage reference requests and customer engagement
  • Develop relationships with key customers for executive references and advisory programs
  • Drive joint customer promotion: events, speaking opportunities, webinars, podcasts, interviews and joint PR on key milestones
  • Partner with Sales, Customer Success, Product, and Marketing
  • Ensure advocacy assets are accessible and actively used
  • Requirements:

    • 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
    • Excellent AI skills
    • A background within a Born in the Cloud or Cloud Native company
    • Experience managing customer references and/or advocacy programs
    • Strong storytelling and communication skills
    • Ability to work cross-functionally and drive execution

    Customer Marketing & Advocacy Manager in Stockport employer: Sapiens

    Join a dynamic and innovative team in London, where we prioritise employee growth and collaboration. As a Customer Marketing & Advocacy Manager, you'll thrive in a supportive work culture that values creativity and initiative, with opportunities to shape impactful customer stories and drive market credibility. Enjoy the flexibility of a hybrid or remote working model, alongside competitive benefits that foster both personal and professional development.
    Sapiens

    Contact Detail:

    Sapiens Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Customer Marketing & Advocacy Manager in Stockport

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that personal connections can open doors, so don’t be shy about asking for introductions or advice.

    ✨Tip Number 2

    Show off your skills! Create a portfolio or a personal website showcasing your customer advocacy projects and success stories. This is a great way to demonstrate your expertise and make a lasting impression.

    ✨Tip Number 3

    Prepare for interviews by researching the company’s current customer advocacy efforts. We want you to come in with ideas on how to enhance their programme, showing that you’re proactive and genuinely interested.

    ✨Tip Number 4

    Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.

    We think you need these skills to ace Customer Marketing & Advocacy Manager in Stockport

    Customer Advocacy Program Management
    Customer Success Story Creation
    Sales Enablement
    KPI Definition and Management
    Case Study Development
    Video Production for Customer Stories
    Customer Reference Directory Management
    Cross-Functional Collaboration
    Strong Storytelling Skills
    Communication Skills
    Event Promotion
    Webinar Coordination
    Podcast Production
    Public Relations Management
    Experience in B2B SaaS

    Some tips for your application 🫡

    Show Your Passion for Customer Advocacy: When writing your application, let your enthusiasm for customer advocacy shine through. We want to see how you can turn customer success into compelling stories that resonate with others. Share examples of how you've done this in the past!

    Tailor Your Application: Make sure to customise your application to highlight your relevant experience in customer marketing and advocacy. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your skills and achievements!

    Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of your experience and what you can bring to the role.

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!

    How to prepare for a job interview at Sapiens

    ✨Know Your Customer Advocacy Inside Out

    Before the interview, dive deep into the concept of customer advocacy. Understand how it can transform customer success into compelling proof points. Be ready to discuss specific examples of successful advocacy programmes you've managed or contributed to.

    ✨Showcase Your Storytelling Skills

    Since storytelling is key in this role, prepare a few anecdotes that highlight your ability to create engaging customer narratives. Think about how you can turn data into compelling stories that resonate with both customers and sales teams.

    ✨Familiarise Yourself with Cross-Functional Collaboration

    This position requires working closely with various teams. Be prepared to share experiences where you successfully collaborated with sales, marketing, or product teams. Highlight how you navigated challenges and drove execution across functions.

    ✨Prepare for KPI Discussions

    Understanding KPIs is crucial for scaling the advocacy programme. Brush up on relevant metrics you've used in previous roles. Be ready to discuss how you defined processes and governance to measure success in customer advocacy initiatives.

    Customer Marketing & Advocacy Manager in Stockport
    Sapiens
    Location: Stockport

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