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- Tasks: Build and scale a global customer advocacy program to showcase success stories.
- Company: Dynamic company focused on customer success and innovative marketing strategies.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to engage with key customers.
- Why this job: Make a real impact by turning customer success into powerful marketing tools.
- Qualifications: 5+ years in customer marketing or advocacy with strong storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility. This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.
Location/working model: London (Hybrid) or Remote (UK)
Key Responsibilities:
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
Requirements:
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Excellent AI skills
- A background within a Born in the Cloud or Cloud Native company
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Customer Marketing & Advocacy Manager in Reading employer: Sapiens
Contact Detail:
Sapiens Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Customer Marketing & Advocacy Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling customer success stories that highlight your achievements. This will not only impress potential employers but also demonstrate your ability to create engaging content, which is key for this role.
✨Tip Number 3
Get involved in relevant online communities or forums. Share your insights and engage with others in customer marketing and advocacy. This can help you build your reputation and may even lead to job opportunities.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to showcase how your experience aligns with building and managing customer advocacy programs.
We think you need these skills to ace Customer Marketing & Advocacy Manager in Reading
Some tips for your application 🫡
Show Your Passion for Customer Advocacy: When writing your application, let us see your enthusiasm for customer advocacy! Share specific examples of how you've successfully built or managed similar programs in the past. We love to hear about your experiences and how they align with our mission.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant skills and experiences that match the job description. We want to see how you can contribute to our global customer advocacy programme, so make it clear!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and how they relate to the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Sapiens
✨Know Your Customer Advocacy Inside Out
Before the interview, dive deep into the concept of customer advocacy. Understand how it can transform customer success into compelling proof points. Be ready to discuss specific examples of successful advocacy programmes you've managed or contributed to.
✨Showcase Your Storytelling Skills
Since storytelling is key in this role, prepare a few case studies or success snapshots from your past experiences. Highlight how you turned data into engaging narratives that supported sales and strengthened market credibility.
✨Familiarise Yourself with Cross-Functional Collaboration
This position requires working closely with Sales, Customer Success, Product, and Marketing. Think of examples where you successfully collaborated across teams to drive execution. Be prepared to discuss how you can foster these relationships in the new role.
✨Prepare for KPI Discussions
Understanding KPIs is crucial for scaling the advocacy programme. Brush up on how you've defined and measured success in previous roles. Be ready to share how you would approach setting KPIs for the new programme and what metrics you believe are most impactful.