At a Glance
- Tasks: Lead product marketing for Property & Casualty solutions, driving demand and business growth.
- Company: Join Sapiens, a leader in the insurance tech space with a dynamic team.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Opportunity to work cross-functionally and develop innovative marketing campaigns.
- Why this job: Make an impact by shaping product messaging and strategy in a fast-paced industry.
- Qualifications: 5+ years in product marketing within the Property & Casualty insurance sector.
The predicted salary is between 60000 - 80000 € per year.
Sapiens is seeking an expert of the Property & Casualty Industry. Our Product Marketing Manager will hold a pivotal role in crafting our product messaging, positioning and go-to-market. You will focus on the successful promotion and positioning of the Sapiens Property & Casualty Solutions. You will conceive and develop market analysis practices, understand the market dynamics, help in developing and conceiving the product roadmap and future vision, and help execute innovative marketing programs that drive demand, develop the company’s position as a leader in its category, create and execute on an integrated plan with sales to deliver significant business growth, including enabling the sales team to achieve targets. You will have strong influencing skills.
Main Responsibilities
- Market Analysis: Conduct market research to understand customer needs, competitive landscape, and industry trends. Use this data to inform product development and marketing strategies.
- Product Positioning: Define and refine the unique value proposition of Sapiens’ suite of Property & Casualty product offerings, positioning them effectively in the market to address customer pain points and differentiate from competitors.
- Content Creation: Create compelling marketing collateral, including product messaging, sales presentations, website content, case studies, competitive battle cards, customer workshops and other materials that communicate the product's benefits to customers.
- Go-to-Market Strategy: Assist in developing and executing go-to-market plans for new product launches, including target audience segmentation and marketing campaigns.
- Campaign Management: Work with the marketing department to plan and execute marketing campaigns, both online and offline, to generate leads, drive product awareness, and support sales efforts.
- Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven decisions for ongoing improvements.
- Cross-Functional Collaboration: Collaborate closely with product management, insurance practice, sales, and other teams to ensure alignment on product strategies and effective communication across the organization.
Requirements
- Strong Property & Casualty/General Insurance domain experience and at least 5 years of relevant experience.
- Experience in product marketing / business consultancy / product & market development in the Property & Casualty/General Insurance SaaS space.
- Experience in market analysis, product-market fit, roadmap development and marketing activities.
- Excellent communication and influencing skills.
- Adept at developing effective working relationships with peers, managers, and senior management within and across organizational lines, and working effectively and cooperatively with customers and vendors.
- Self-driven to excel in a fast-paced environment and with strong ability to anticipate challenges and work assertively to solve problems with a cross-functional team.
- Adjusts well to changes, situations, and periods of ambiguity (e.g., different management styles, new methods, systems, and procedures) and changing priorities within the business and the marketplace.
- Ability to multi-task, with excellent time management skills.
- Proficient in Microsoft Office Suite with expert skills in PowerPoint and Excel.
- Design Thinking and/or Pragmatic Marketing experience desired.
- Ability to travel occasionally as needed.
Educational Requirements
- Bachelor's degree in business, marketing or similar field, or equivalent qualifications.
Product Marketing Manager (P&C) ROW employer: Sapiens
Sapiens is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Product Marketing Manager role in the Property & Casualty sector. With a strong emphasis on employee growth, Sapiens offers comprehensive training and development opportunities, enabling you to thrive in a fast-paced environment while contributing to meaningful projects that shape the future of insurance solutions. Located in a vibrant area, the company promotes collaboration and creativity, ensuring that every team member feels valued and empowered to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (P&C) ROW
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to discuss how your skills align with their needs, especially in Property & Casualty. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it relates to the role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Product Marketing Manager (P&C) ROW
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you really understand the Property & Casualty industry. We want to see your expertise shine through in your application, so do a bit of research and show us how you can contribute to our product messaging and positioning.
Tailor Your Application:Don’t just send a generic CV and cover letter. We love it when candidates tailor their applications to fit the role. Highlight your relevant experience in product marketing and how it aligns with our needs at Sapiens. Make it personal!
Show Off Your Skills:We’re looking for strong communication and influencing skills, so don’t be shy! Use your application to demonstrate how you've successfully collaborated with teams in the past and how you’ve driven marketing initiatives that led to business growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Sapiens team!
How to prepare for a job interview at Sapiens
✨Know Your Market Inside Out
Before the interview, dive deep into the Property & Casualty industry. Understand current trends, customer needs, and the competitive landscape. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to Sapiens' product positioning and marketing strategies.
✨Showcase Your Communication Skills
As a Product Marketing Manager, strong communication is key. Prepare to discuss examples of how you've effectively communicated product benefits in the past. Bring along samples of your marketing collateral or presentations to demonstrate your ability to create compelling content that resonates with customers.
✨Be Ready to Discuss Go-to-Market Strategies
Think about successful go-to-market strategies you've developed or executed in previous roles. Be prepared to share specific examples, including how you segmented target audiences and the results of your campaigns. This will show your potential employer that you have the practical experience needed for the role.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you've worked with different teams in the past. Reflect on your experiences collaborating with product management, sales, and other departments. Highlight your ability to build relationships and align strategies across functions, as this is crucial for success at Sapiens.
